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London’s First All Pink Pop-Up Opens Today And It’s All In The Name Of Charity

Morgan Cormack Morgan Cormack

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A charity shop dedicated to the colour pink has opened in London today and it looks amazing.

Benefit Cosmetics are launching their #RaiseABrow pop-up in order to raise money for their Bold Is Beautiful campaign. Seeking to empower women and girls throughout the UK, this year the brand is teaming up with charities Refuge and Look Good Feel Better.

During their weekend residency, the store will ONLY be accepting pink donations so expect it to be packed full of clothing items, home decor and fragrances from your favourite celebrities, brands and vloggers. If it’s pink, it’s bound to be in the store, and all proceeds will be heading straight to the charities! And there’ll be more than enough to make sure you’ll be wearing pink everyday, not just Wednesdays (that’s a Mean Girls reference, by the way). 

A post shared by Kyra White (@kyra_benefit) on

So where does the makeup come into it? Well, head on down to any Benefit Brow Bar during April and 100% of the profits will go to the charities. Sounds like a great incentive for some brow taming! Plus, customers will receive a free deluxe mini Gimme Brow, worth £10.

You can get involved and donate your own pink items to the #RaiseABrow shop via your local Benefit store from April. For more information, click here.