Spring has (nearly) sprung, the sun is (almost) shining, and the beautiful (interactive) blossom is still blooming at the Outernet for another few days, as their immersive exhibition, Nature’s Confetti, closes this weekend (April 28).
In an attempt to brighten up the capital city and bring the joy of blossom-season to more people; National Trust have transformed the UK’s most visited cultural attraction into a blossomy wonderland for Londoners to enjoy this Spring. And it won’t cost you a single penny.
Bringing some serious flower power to the immersive entertainment space; this bloomin’ gorgeous experience will allow visitors to admire the beautiful blossomy goodness on giant floor-to-ceiling, wraparound screens (the most advanced of their kind in the entire world, FYI).
The three minute video has been designed by Outernet’s creative team and will give viewers the opportunity to experience a breathtaking illusion of petals raining down on them from above. Visitors will also be able to use their body movements to control the screens and see how blossom trees grow. The video will be accompanied by uplifting music, specially-composed by Father to perfectly complement the inspirational visuals on the screen.
The piece is set to be a sheer spectacle and aims to spread the message of how important it is for us to cherish the glory of nature and preserve it for future generations. Especially in the face of current environmental threats. Visitors will have the opportunity to donate to National Trust’s ‘Plant a Tree’ appeal, which aims to plant 20 million trees by 2030 (four million of which are expected to be blossom trees). A ‘tap to donate’ station will be installed in the space during the run of Nature’s Confetti.
Nisha Nath, Head of Brand and Creative at the National Trust, said: “We hope over the next few weeks thousands, if not millions of people will have the chance to experience this colourful, joyful confetti – and that it will mark a high point of their day as they travel through the capital.”
Jessica Dracup-Holland, Chief Marketing Officer from Outernet, commented: “We want audiences to feel immersed in nature, to transport them through the beauty and magic of blossom. We want to encourage a sense of wonderment and rejuvenation, a haven in the centre of London that will transport and inspire.”
Nature’s Confetti will feature twice an hour at Outernet’s Now Building until April 28.
Find out more about what’s on at London’s Outernet here.
📍 Now Building, Centre Point, WC2H 8LH. The nearest station is Tottenham Court Road.