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The Best Twitter Reactions To The John Lewis Christmas Advert

By Alex Landon

John Lewis

Spoiler alert: it went down about as well as the Trafalgar Square Christmas tree did.

Unless you live under a very large rock, you’ll know the John Lewis Christmas advert dropped today. Unlike previous years, there hasn’t immediately been a tidal wave of tears and Christmas cheer, as the UK appeared distinctly underwhelmed. As you’d expect, the good people of Twitter had something to say about it. Actually, they had quite a lot to say…

Maybe John Lewis should have lowered expectations, like this guy did:

https://twitter.com/ElectroMod/status/928937162615214080

Because the initial reaction was a little muted.

People started to wonder, was it really worth the money? (No)

Or whether the ending was a touch dark?

https://twitter.com/revjoehaward/status/928994694301978624

Not even the Moz the Monster cuddly toy escaped criticism.

That’s before the unintended side effects:

Could have been worse though. MUCH WORSE:

Quickly bored, Twitter started casting around for Moz the Monster lookalikes.

Or pointing out the similarities with a certain Pixar film.

https://twitter.com/SteKenobi/status/928976413243461632

Or turning it into a brand new film that we’d totally watch.

Some were just content to crack jokes – let’s all express our sympathy for Keef’s wife.

Wait, is this his wife?

It’s 2017. If a politics joke can be made, it will be:

https://twitter.com/katecudahy/status/928990344137584640

Some people were grown-ups about the whole thing.

https://twitter.com/Becca_March/status/928967238744510464

Some were not.

As bad as you thought it was, there’s always one guy who has it worse. This guy. Every year.

And he was prepared this time.

But then again, people are certainly not holding back this year…

https://twitter.com/AlbiScrinestein/status/929004272779448320

Wow. Good luck John!