Starbucks Red Cups Are Back (And There’s A Massive Installation At Kings Cross)

Starbucks red cups are back. And the world freaks out.

This has made me way happier than it should have done ??? #starbucks #redcups #christmas #gingerbreadlatte

A photo posted by @sophiecliff on Nov 3, 2015 at 12:51am PST

Ringing in the festive season this year, their Christmas campaign in London involves a giant 4m red cup installation at Kings Cross, which will gradually light up as consumers tweet using the hashtag #RedCups. All credit to their marketing team, this one’s a good’un. The campaign will run from today until the 6th November and it’s already causing quite the stir.

Passing through #KingsCross today? Say hello to @StarbucksUK, who are celebrating the return of the #RedCups pic.twitter.com/rrIiIcI4Es

— Great Northern (@GNRailUK) November 3, 2015

This year they’re re-introducing some of the Christmas classics, including Gingerbread Latte, Toffee Nut Latte and Eggnog Latte. Fresh on the scene is the new Honey and Almond Hot Chocolate – arguably not as good as our favourite London hot choccies – but if you’ve got a sweet tooth, the combination of almond syrup, chocolate whip, honey drizzle and nougat may just send you to festive heaven.

Oh hello, #RedCups Welcome back. pic.twitter.com/eHfllRdLDt

— Starbucks UK (@StarbucksUK) November 3, 2015

Oh, and for all your emoji lovers out there, when you Tweet a pic of your Christmassy cuppa, be sure to use the hashtag #RedCups because it will magically transform into a red cup emoji. Now THAT’s exciting.