Starbucks red cups are back. And the world freaks out.
Ringing in the festive season this year, their Christmas campaign in London involves a giant 4m red cup installation at Kings Cross, which will gradually light up as consumers tweet using the hashtag #RedCups. All credit to their marketing team, this one’s a good’un. The campaign will run from today until the 6th November and it’s already causing quite the stir.
— Great Northern (@GNRailUK) November 3, 2015
This year they’re re-introducing some of the Christmas classics, including Gingerbread Latte, Toffee Nut Latte and Eggnog Latte. Fresh on the scene is the new Honey and Almond Hot Chocolate – arguably not as good as our favourite London hot choccies – but if you’ve got a sweet tooth, the combination of almond syrup, chocolate whip, honey drizzle and nougat may just send you to festive heaven.
— Starbucks UK (@StarbucksUK) November 3, 2015
Oh, and for all your emoji lovers out there, when you Tweet a pic of your Christmassy cuppa, be sure to use the hashtag #RedCups because it will magically transform into a red cup emoji. Now THAT’s exciting.