A truly heart-warming display will be arriving on the South Bank tomorrow in the form of a big old LEGO heart. To celebrate this year’s Build To Give initiative, the LEGO Group have created this installation alongside an interactive building area for Londoners to immerse themselves in for one day only.
At the (entirely free) pop-up, visitors will be able to snap a pic with the 3D heart (because let’s face it: did it even happen if you didn’t post it on Instagram?). Members of the public will also have the chance to construct their very own work of art at the LEGO-building station. And all for an excellent cause too. If ever there were an excuse to play with LEGO in the middle of a working day: surely, this is it.
If you can’t make it down to the pop-up in person, don’t panic – you can still get involved with the initiative. Simply have a rummage around in your attic and find any LEGO bricks you’ve got knocking about, then build a heart and share it to social media with the hashtag: #BuildToGive.
This year, for every heart built and shared, the LEGO Group will be donating a sets of bricks to various charities across the UK. Now in its seventh year, the Build To Give initiative has seen over 6.5million sets of LEGO delivered to charity since 2017. This year alone, they aim to donate a whopping 1.5million sets to those in need.
The LEGO heart will be making its way across the UK and will be popping up in Glasgow (November 18-19) and Cardiff (November 23-24).
Find out more about LEGO’s Build To Give initiative here.