Glenmorangie whisky might have been created in Scotland, but the brand is taking their reach worldwide with their latest Beyond The Cask event. This September, they’ll be revealing their third crafted invention during a two-day whisky-focused experience.
This special event celebrates the company’s Beyond the Cask initiative: Glenmorangie’s commitment to give new life to the wood that makes the whisky. Each cask is only used to age the whisky twice to ensure the best flavour. But instead of throwing them away afterwards, gifted craftspeople transform the wood from the brand’s prized casks into a beautiful, new items.
Held at The Painting Rooms gallery in Covent Garden, the one-of-a-kind event is the perfect chance for whisky and design lovers to unite. Guests can sample different whisky-based cocktails, learn more about the spirit through hands-on workshops and hear more about the creation process. Glenmorangie’s very own Distillery Manager, Andy McDonald, will even be on-hand to offer a deconstructed tasting of Glenmorangie’s Original during the event.
A special Q&A session, led by two masters of woodcraft, will show guests how the latest collaboration came about, and everyone will also have the opportunity to get involved with building one themselves.
The event marks a once-in-a-lifetime chance to discover more about Glenmorangie’s original crafting methods and guests will be among the first to see the new luxury item.
We can’t give away any clues as to what it is yet, but we can guarantee it’ll exceed your expectations.
Because when it comes to creating the spirit, these whisky connoisseurs have a set process: They only use each oak cask twice to ensure the best flavour. But instead of throwing the wooden casks away once the spirit is ready, Glenmorangie is breathing new life into the barrel by reshaping it into something new. It’s a chance to develop a true understanding of the role this wood plays in the maturation process.
To start, the wood is kiln dried before being sanded and smoothed into shape. Then, different elements of the casks are featured into handmade items and sold on a limited edition basis. Previously, the company has collaborated with Finlay & Co to create the world’s first sunglasses made from whisky casks. And then, in 2017, Glenmorangie created an original wooden high performance bicycle with Renovo.
Nearest stations: Tottenham Court Road, Covent Garden, Leicester Square.
This article was sponsored by Glenmorangie.