The Selfridges Christmas windows continue a century-old tradition.
Window shopping may be the only Christmas shopping you can do IRL, but Selfridges are nonetheless determined to win the public’s adoration as the best festive display in town. The department store, who unveiled their sustainable Christmas shop a couple of weeks before the latest lockdown, have now revealed a series of enchanting window displays to sprinkle a little Christmas magic over your next shopping trip.
Selfridges have been mounting inventive window displays for 111 years, and the pandemic sure wasn’t going to stop them continuing that this year. Each window blends the traditional with new, an ideology in lockstep with the store’s greenest-ever array of Christmas decorations. The store windows are filled with trees designed by the likes of Anthony Burrill, Hanna Hansdotter, and Helen Bullock, and by the looks of the photos, they had help from the sparkliest Santa we’ve seen in a while.
Aside from the window displays, Selfridges will continue their uplifting ‘Once Upon A Christmas’ campaign online. You can log on to meet Santa at one-to-one ‘Dial A Santa’ video appointments (perhaps the most 2020 thing we’ve seen this holiday season), pick up a new festive skill like making your own sustainable wrapping paper, or join Ginger Johnson for a virtual pub quiz with the Sink The Pink gang.
The campaign comes as research by Selfridges shows that the three things Brits are most looking forward to this year are shopping for gifts, decorating the tree, and (naturally) tucking into a big Christmas dinner. Though Christmas 2020 isn’t likely to be exactly like Christmases past, it’s a chance to blend traditions both old and new – and however this festive season turns out, it’s likely to be unforgettable…
In other Christmas news, have you seen the Oxford Street Christmas lights yet?
Also published on Medium.