2021 saw Selfridges opening their Christmas shop at the much more sensible date of October 4 – breaking with their classic early opening times (often as early as July!). And with Christmas looming ever closer by the hour, Selfridges’ Christmas shop is once again proving a hit with those doing their festive shopping in the capital. Having opened in early October again this year, Selfridges may have beat the Christmas lights with their opening, but now they’ve settled in to their festive surroundings.
There often feels like a competition between Selfridges and their fiercest rivals (Liberty, John Lewis, et al) to beat each other to the punch. They all know that their festive decorations and souvenirs are incredibly popular with visitors near and far, and you’ve got to give them plenty of time to bring them home for Christmas. It’s Capitalism 101, baby. However, by now their Christmas selections have spread to other stores, and online, and the window displays are up because Christmas has well and truly arrived in London.
From November 25 shoppers will also get the chance to visit Santa and his elf squad as they make daily visits to the London, Birmingham, and Manchester stores to spread festive joy.
The products at Selfridges Christmas Shop
Visitors will find it pretty hard to choose their favourite bauble from the shop, as they’ll be faced with more than 1,200 pick and mix baubles, half of which can’t be found anywhere else in the UK. There’s also a clear consideration of the environmental impact of the kind of shopping that Christmas can bring about. A “pick and mix” offer allows customers to choose from pre-loved, recycled, socially conscious, and inclusive decorations, while 60% of the decorations available are Project Earth labelled as being more planet-friendly options. These include offerings from B Corp certified producers, as well as products that place more emphasis on being bought for life.
Christmas is coming folks. It’s well and truly on the way!
You can find the Selfridges Christmas Shop on the fourth floor of the Oxford Street store, 400 Oxford St, W1C 1JS.
Head to these Magical Christmas Markets In London for even more festive shopping.
Also published on Medium.