Every January we go through the same routine: we open our wallet or check our bank account and, as if by magic, our money has all but disappeared. All the partying, gift-giving, and general generosity throughout December always leave an impressive dent in our funds. In response, many of us resolve to give up the booze (as much for financial reasons as health reasons!), while others try to find ways to be a little more careful with their spending. Thankfully, many London restaurants and venues know that we’re feeling the pinch. So, they’re here to help (and to entice us to visit) with plenty of freebies and discounts. We’ve rounded up a few of the best January deals in London to help you save some cash in 2025.
Free stuff
The greatest discount of all is the one that results in you paying nothing, right? After all, who doesn’t love free stuff? Here are some freebies for you to get your hands on this January.
1. Sip on a free drink alongside a fiery main
If you’re dining at Rosa’s Thai this January, it pays to be adventurous. If you order one of their hottest ‘three chilli’ dishes – that’s the green curry, drunken noodles, pad kra pao, or papaya salad – you’ll get a Thai iced drink on the house. Choose from Nam Manao (homemade Thai lemonade), Thai iced tea, and lemongrass and pandan iced tea as you battle the heat. (Offer available until February 16)
2. Enjoy free food and drink at Boxcar Bar & Grill
This month, Boxcar Bar & Grill in Marylebone has you sorted with a variety of January deals. Anyone who celebrates their birthday at Boxcar Bar & Grill will dine for free when booking a group dinner for 8 or more guests. Or, if you book dinner between Tuesday and Friday and mention the free wine offer, you’ll snag a free bottle of wine to enjoy! Be sure to book ahead to enjoy these offers, here.
3. Grab a free birthday cocktail
If your birthday is in January, Drake & Morgan wants to celebrate with you by offering you a Cake-tini cocktail (or mocktail) for free at their venues, as well as a complimentary ticket to the Ride a Cowboy brunch in February. That means you’ll get a free cocktail this month, and then a complimentary two-course brunch and cocktail as well as “an afternoon of the best country hits, line dancing and mechanical bull-riding” in February. Party on! Find your nearest Drake & Morgan venue here.
4. Munch on a complimentary sweet treat
Ole & Steen is tempting Londoners to join their community with free pastries, extra reward points, and cut-price sweet treats. Anyone who signs up for the Ole & Steen app for the first time this January will receive 100 points and a voucher for a free slice of Cinnamon Social. They’re also awarding 100 bonus points to app users for every day they make a purchase. As if that wasn’t enough, they’ve also slashed the price of the new Blackberry Bliss almost by half price, to just £2. Find out more here.
Deals and discounts
Sure, a giveaway is great – but sometimes netting a hefty discount can feel just as good! Here are some of the best January deals and discounts we’ve scouted out from around London.
5. Devour a £5 pizza
This January Franco Manca is coming to the rescue of our bank accounts with its (not so secret) £5 pizza deal. Simply fill in the form on their website, then head to your local Franco Manco to enjoy absolutely ANY pizza (including the specials) for just £5. Find out more here.
6. Dig into some barbecue
Looking to enjoy some delicious flame-grilled meats without paying through the nose? London BBQ restaurant temper has you sorted with its Half Price Steaks and Taco Tuesday deals. The former sees you paying (you guessed it) half the price for your steaks every Monday from 5pm at temper Covent Garden, Soho, and City. Meanwhile, Taco Tuesday treats guests to £5 portions of tacos and £5 Margaritaville Margaritas from 5pm every Tuesday at every temper site. Find out more here.
7. Invite your friends to a Korean Dinner Party
Soho’s Korean fusion spot, Korean Dinner Party, has some cut-price offers available during the week for you and your friends to enjoy without breaking the bank. Chimaek Mondays – available all day every Monday – treats diners to a fried chicken and beer feast of spicy fried chicken, rice sticks, chips, slaw, dip, and Asahi beer, for just £15. Meanwhile, their Taco Tuesday deal treats the full table to an endless supply of the sharing taco platter, featuring beef short rib, al pastor, Korean fried cauliflower, dips, slaw, and flour tortillas, for just £22 per person. Find out more here.
8-10. Sip on some afternoon tea
Some of London’s esteemed venues that serve up delectable afternoon teas are treating us to some incredible discounts this January. If you’ve wanted to try out some of the best afternoon teas in town, but been deterred by the price, here’s your chance!
🫖 Dalloway Terrace has slashed the price of its stunning Afternoon Tea in half, from £75 to £37.50. (Discount available until the end of January)
🫖 The Coral Room is offering up its glamorous afternoon tea at half price, until the end of January.
🫖 The Kensington hotel’s Town House is offering up its The Art of Afternoon Tea with a 30% discount. (Discount available until March 31)
11. Explore another planet
New year, new you, new… planet? Avora is a jaw-dropping immersive experience that will find you exploring a whole new world. As you meet the inhabitants of this strange land you’ll be tasked with making important decisions that could affect the very future of the place. Choose wisely! (And net yourself a 20% discount with code AVORA20JAN, until January 18.) Book here.
12. Indulge in a special meal from Gordon Ramsay
Gordon Ramsay’s Bread Street Kitchens and Gordon Ramsay’s Bar & Grill, Mayfair are all offering up special seasonal set menus at a steal of a price. Diners can enjoy a two-course set menu for £20, or opt for three courses for £25 – with a cocktail or mocktail also included! But act fast, the offer is only available until the end of the month. Book here.
13. Learn about wine
Humble Grape’s Canary Wharf and Crouch End locations are offering ‘Wine 1-0-1 Blind Wine Tasting’ events this January where guests can put their tastebuds to the test and learn all about wine tasting. They’re priced at just £21pp, and you’ll even get a £20 voucher at the end to spend in the wine bar. So it basically only costs £1! January deals don’t get much better than that! Find out more here.
14. Enjoy a cut-price Italian feast
For January, TOZI is keeping the holiday vibes going by extending its special set menu into the new year – and slashing the price while they’re at it. If you missed the chance to celebrate with special friends, or you were working the holidays, head to TOZI with your friends to enjoy the set menu for just £36 a head. Find out more here. (Offer valid for groups of 8 or more)
15. Gorge yourself on a Pan-Asian four-course lunch
Shoreditch’s UBA is offering up a Pan-Asian feast for hungry lunchers every weekday between 12-3pm. With a whopping four courses for just £19, this January deal will have you in and out – and stuffed to the brim – without harming your bank account too severely. Book here.
16. Venture into the Wild West
London’s immersive Wild West experience, Moonshine Saloon, invites you to step into the boots of a booze-smuggling outlaw. And they’re offering up a discount for anyone brave enough to rub shoulders with the locals. Use the code MSH20JAN while booking to get 20% off on any session until January 18. Book here.
17. Try a taste of luxury for less
Bōkan 37 has slashed the price of its indulgent five-course tasting menu this January, allowing diners to try Executive Chef Robert Manea’s expertly crafted dishes for a fraction of the cost. Originally priced at £79, the meal is just £59 this month. Don’t January deals just taste so good?! Book here.
18. Battle the January blues with half-price dim sum
Ping Pong is here to help you kick off the year with a bang (and a discount) with their special January Blues Happy Hour. All day, every day, from January 1-12, diners can choose from over 30 of Ping Pong’s delicious food and drinks available at 50% off. Keep in mind, it’s only available if you pre-book and select the January Blues Happy Hour option. Book here.
19. Opt for bottomless tapas
Just because you’re on a budget doesn’t mean you can’t go bottomless thanks to Las Iguanas’ Bottomless Tapas January deal. From Sunday to Friday, guests can enjoy the Bottomless Tapas for just £15 per person (it’s usually priced at £25!). Additionally, if you use the Las Iguanas app, you can unlock an exclusive £10 discount on your bill this January when you spend £20 or more. Find out more here.
20. Nab a £1 cupcake
Hummingbird Bakery wants to rebrand January’s Blue Monday into Pink Monday, with a special one-day cupcake deal. On January 20, customers can head to any one of the bakery’s six stores to grab a sweet pink cupcake for just £1. What a treat! Find out more here.
So, there you have it – some of the very best January deals, discounts, and freebies for you to take advantage of this month. Who said going out in London has to be expensive? We’ve got you covered.