It’s no secret that Londoners love an immersive event. And if the sheer number of galleries and museums around the city demonstrate anything, it’s also that we’re a cultured lot with a love of paintings and artwork too. So it only makes sense that the two would go together like fish and chips, afternoon tea and scones, or, you know, other things that go well together. And that’s where Frameless comes in with their immersive art experience – the first permanent installation of its type.
Opened on October 7, Frameless comes from the minds behind London 2012’s Olympic Opening Ceremony, and brings the work of world-famous artists to a new digital generation. Bespoke music accompanies multisensory and immersive experiences that take attendees right inside some of the world’s most beautiful works of art. Among the artists whose works can be experienced through Frameless are Cezanne, Kandinsky, Canaletto, Rembrandt, and many more.
Drawing from the success of experiences such as L’Atelier des Lumières in Paris, and Borderless in Tokyo, Frameless wants to change the way people experience art. In doing so, they’re bringing the paintings to a whole new audience of people who otherwise may not go to a gallery or museum.
Covering more than 30,000 square feet of space, Frameless offers up four different galleries that present unique ways of interacting with the artworks. Each gallery focuses on a different theme or aspect of the artworks, from the colours of the paintings, to the dreamy universes of the works, and more. You could find yourself touching and feeling the brushstrokes themselves, or surrounded by the vastness of a painting’s landscape.
Oh, and need we even bother to mention how incredible the photos are that you’re going to get from the experience? Added to which, you can impress your friends by (almost definitely) being able to name each work and artists. With 40 different interactive digital interpretations of masterpieces from 28 legends of the art world, it’s like a best of compilation. But for art. You could lose yourself in The Garden of Earthly Delights by Hieronymus Bosch, or explore Canaletto’s Piazza Di San Marco. All the while music composed specifically for the attraction, set off by the visitors as they move around, enhances the whole experience.
Outside of the galleries themselves, Frameless has a gift shop and a café bar with a menu that changes throughout the day. Grab a coffee in the morning, or a poke bowl for lunch, or perhaps grab some sharing platters and drinks in the evening. A special afternoon tea is also on offer, taking inspiration from the art with a theatrical element. You could even hire out the entire space for private events. Now that would make for an unforgettable night.
You can find Frameless right around the corner from Marble Arch station. Open seven days a week, be sure to head to their website to secure yourself a ticket. Ticket prices vary depending on the day, and when you want to visit.