London meat-eaters and steak aficionados may rave about London’s many varied incredible steakhouses – but one name always comes up time and time again. Flat Iron is revered not just for the quality of the steak, but also for the affordability of the food. So, it’s understandable that we get excited by the news of another of their restaurants opening in London next week…
Set to open on April 11, Flat Iron Hammersmith will bring the restaurant group’s steak-y goodness to the middle of the West London entertainment hotspot. Mere moments away from Shepherd’s Bush Empire and the Eventim Apollo, it’s sure to become the new go-to pre-theatre dinner spot. Or just the perfect spot to satisfy your next craving for a hunk of meat – show or no show!
On the menu
Understandably, they’re not exactly tinkering with the tried-and-tested Flat Iron formula. Instead, a visit to the new 120-cover site will see diners greeted by a familiar menu, and reassuringly low prices.
Diners can enjoy all the classics that they’ve come to expect, from the signature Flat Iron Steak to a rotating selection of specials – including a Wagyu steak of the day. And of course, there are plenty of sides to complement the meal, such as the crowd-pleasing beef dripping chips, and the truffled macaroni cheese.
Wash it all down with a glass of Flat Iron’s very own Malbec, or one of their draft beers or signature cocktails, and you’ll be whistling your way home with a surprisingly un-emptied wallet.
The Flat Iron story
Flat Iron started as an East London pub pop-up back in 2012. In the time since, they’ve expanded to 12 restaurants in London and have opened up sites in Cambridge and Leeds. (Plus a stunning new restaurant slated to open this summer in Manchester.) The Flat Iron restaurants have become so renowned for the quality of their steak that they’ve even worked with British farmer Charles Ashbridge to create their own herd of Flat Iron cattle in Yorkshire.
Needless to say, the steaks are very, VERY good. And when you factor in the price – a mere £14 for their eponymous Flat Iron Steak – it’s easy to see why they’ve become such a hit.
Speaking of the opening, Flat Iron’s Head of Beef, Fred Smith said: “Our passion for high quality, accessible steak remains at the forefront of everything we do at Flat Iron; we are looking forward to sharing this with new and old friends in our new restaurant in Hammersmith.”
Flat Iron Hammersmith will open on Thursday, April 11, 2024. Find it at 18 Hammersmith Broadway, W6 7AB. The nearest station is Hammersmith.