Pass through Bond Street station over the next few days and you might notice something a tad different on the signage.
In the spirit of London Fashion Week, which runs between September 15 – 19, Bond Street station has decided to go into designer wear and become Burberry Street. Roundels inside the station, signs on the maps, and the display outside the station now read the temporary edit as London welcomes in the catwalks.
While you might expect to see a nova check pattern sprawled out across Bond Street, the roundels are actually spruced up with a rather delightful knight blue, which was debuted by Chief Creative Officer Daniel Lee.
TfL’s makeover of the Burberry-laden station means commuters will be able to see the new designs across the Central, Jubilee, and Elizabeth lines.
Taking to social media, TfL said: “Introducing #Burberry Street. To celebrate #LondonFashionWeek, Bond Street has transformed into Burberry Street, featuring knight blue, a colour debuted by Chief Creative Officer Daniel Lee as one of @Burberry’s new brand colours Visit Bond Street until 19 September to see this iconic takeover”
London Fashion Week kicks off today (September 15) after arriving from New York, and remains until September 19. It will then hit Milan and Paris to complete its well-dressed, well-rehearsed route.
Alongside Burberry, you’ll be able to check out shows at London Fashion week from the likes of Molly Goddard, JW Anderson, Ashish, and many more. (Check out our hand guide)
Gucci Park or Montcler-ington Crescent next? We’ll have to wait and see – but for now, check out the delicious blue glow-up at Bond Street Burberry Street. What would Alan Partridge say if he was here and hadn’t heard the news? STOP GETTING BOND WRONG. Obviously.