How To Have The Perfect Day Out In The Newburgh Quarter

Annie Simon Annie Simon - Commercial Editor

newburgh quarter carnaby

The Newburgh Quarter is an eclectic destination in the midst of Carnaby, full of diverse shops, great restaurants and bars. Whether you fancy a delicious meal out, catching up with friends over a glass of wine, or you want to get a new piercing and treat yourself to a sparkly new ‘fit – you can do it all in the Newburgh Quarter!

From the freshest new openings to unmissable Carnaby staples, we’ve put together your guide to this iconic shopping spot.

Shop till you drop

Annie’s Ibiza

annie's ibiza

If you love fashion and unique one-of-a-kind style pieces, you’ll absolutely adore Annie’s Ibiza. This incredible boutique is the fashion circuit’s best-kept secret and is beloved by the likes of Kate Moss, Paris Hilton, Peggy Gou and Maya Jama! Hunt down vibrant fashion finds, hand-picked by Annie from an array of designers, and take your style up a notch. Visit the boutique at 3 Newburgh Street, London W1F 7RE.


aubin newburgh street

One for the gents! Aubin does British menswear like no other, and their flagship store in Carnaby’s Newburgh Quarter epitomises the brand’s ethos of ‘Better is Greater Than More’. The store uses beautiful reclaimed materials and furniture to create an atmosphere of warmth and classic quality. Shop for essential knits or stylish outerwear to reinvent your wardrobe. Find Aubin at 15 Newburgh Street, London, W1F 7RX.

Soho Home

soho home carnaby

Do you look around your flat and wish it looked like Soho House? Well, dreams really do come true. Head down to Soho Home and you can shop handcrafted furniture, textiles, lighting, and tableware all designed to mirror the look and feel of the iconic Soho Houses around the world. You can even get in-person interior design services from the team behind Soho House while you’re there. Excuse us, while we go buy the whole store. Find it at 31 Foubert’s Place, London, W1F 7QG (at the bottom of Newburgh Street).

Lunch Break

Ugly Dumpling

ugly dumpling newburgh street carnaby

It’s time for a quick lunch break and you don’t have to travel far to find this delicious spot to refuel. Ugly Dumpling offers hungry customers a mouthwatering fusion of Western and Eastern flavours, transforming the humble dumpling into a dining sensation. Tuck into traditional Asian classics including Aromatic Duck and Pork Belly, as well as innovative new recipes including Cheeseburger and Mushroom & Truffle dumplings. Yum! Find the restaurant at 1 Newburgh Street, W1F 7RB.

Get a new piercing

Metal Morphosis

metal morphosis carnaby

If you’ve been hankering after a new piercing or two, don’t hesitate to book yourself in at Metal Morphosis. This little gem of a store in the heart of Carnaby not only sells an extensive range of fine quality jewellery – it also provides the most professional body and ear piercing service on the high street. Their lovely, highly-skilled piercers will put you right at ease (even if you’re a little nervous!) and leave you with all the aftercare tips you need to keep your new piercing looking fabulous. Visit Metal Morphosis at 11 Newburgh Street, London, W1F 7RW.

Shop some more

Motley London

motley carnaby

This brightly coloured Newburgh Street store is a brand new opening for Carnaby, and is well worth a visit if you’re into breathtaking designer jewellery pieces. Motley London sells unique fine jewellery without the fine jewellery prices, and each bespoke piece is commissioned by talented independent designers. Want to stand out from the crowd? A visit to this strikingly orange store should do it! Find it at 5 Newburgh Street, Carnaby, London, W1F 7RG.

Wine and dine


INO newburgh quarter carnaby

Dinner on Newburgh Street can only mean one thing – INO. This restaurant and gastrobar cooks delicious Greek food over charcoal wood fires, and it’s all so good. Their small plates are perfect for sharing, just make sure you order the octopus tacos while you’re there! The name INO comes from the ancient Greek word for wine [gr. ΟΙΝΟΣ], which is fitting because you can try the most incredible Greek wines here, all available by the glass. Or perhaps you’d rather sip on a selection of barrel-aged cocktails or chilled draft beers from boutique breweries? The choice is yours at 4 Newburgh Street, London W1F 7RF.

Antidote Wine Bar

antidote newburgh quarter carnaby

If you’d like to keep your night going post-dinner, wine not stop by Antidote? This cosy wine bar has been delighting Londoners with great vino for over 15 years now, and their menu changes weekly to showcase the finest seasonal selection. All wines are organic and biodynamic from small artisans, and you can order small plates to enjoy with your drinks too. Opposite the bar you’ll find the Antidote pop-up shop where you can buy all your favourite wines, cheeses and charcuteries to take home. Find it at 12a Newburgh Street, London, W1F 7RR.

Take in the glittering Carnaby lights

Credit: David Parry/PA Wire

Take a post-dinner stroll after your day out in The Newburgh Quarter and you can explore the iconic landmarks and street art of Carnaby. Bookending both ends of the street you’ll find the pink shimmery ‘Welcome To Carnaby London’ arches, with glittering rainbow arches in between. On the junction between Carnaby Street and Ganton Street you’ll find a giant Union Jack flag, while the West side of Ganton Street is illuminated by 51 colourful light bulbs suspended from the sky. And let’s not forget the 600 sparkling butterflies of the Carnaby Kaleidoscope fluttering down Carnaby Street, Foubert’s Place and Newburgh Street! The installation is in collaboration with the refugee charity, Choose Love, and is a breathtaking visual display of rebirth, change and hope.

Stay the night

The Soho Hotel

the soho hotel

Can’t get enough of Carnaby and the Newburgh Quarter? Book a room just a stone’s throw away in The Soho Hotel and you can keep your trip going overnight! This seriously trendy hotel has 85 bedrooms and suites (plus a couple of apartments with their own street entrance and private elevator!), which are all individually designed and decked out with sleek, modern furniture. Oh, and you’re pretty much guaranteed to have the best night’s sleep of your life in their massive beds. So. Comfy. The Soho Hotel is located at 4 Richmond Mews, London, W1D 3DH.

Secret Guides