Ever struggled to find a good sports bra that gives you proper support when you’re working up a sweat? You’re not alone. Studies have shown that not only do nearly 50% of women suffer from movement related breast pain while exercising due to lack of support, but over 90% of women are wearing the wrong size sports bra too.
Thankfully, help is on the horizon. To help tackle these issues and support the needs of active women, adidas has launched a huge new sports bra collection with 43 new styles, catering to more bodies and workouts than ever before. And, to celebrate this great bra revolution, we’re working with adidas to host a series of events in their flagship store in Oxford Circus.
The sports bras of the future
In the process of re-engineering their sports bra portfolio, adidas worked with researchers from the University of Portsmouth, who uncovered that to avoid potentially damaging skin stretch, supportive sports bras are absolutely vital!
The new adidas collection features bras in an extensive and inclusive size range to help more athletes experience sports without restraint. And each one is specially designed to cater to different exercise needs. Studio bras are ideal for yoga, Pilates and other low-to-mid intensity activity. Train bras will see you through HIIT classes and more intense sport or training, and Run bras offer the highest level of breast support in the collection.
Fit is everything
While choosing the right style of sports bra is essential, finding the perfect fit is also critical to ensure the sports bra works effectively. You can make use of the complimentary fitting service available at the Oxford Circus flagship and local adidas stores. Or if you can’t make it down to the store in person, use the online bra fitting tool to help you self-measure and find your perfectly fitting style.
Oh, and don’t forget that if you purchase your perfectly fitting bra during one of the flagship events, you’ll get 20% off and also be able to customise it at the free personalisation station!
adidas events with Secret London
Each event hosted at the adidas flagship store champions the support, freedom and empowerment at the heart of the new sports bra campaign. They’re designed to bring women together to share their stories, learn from their heroes, conquer their fears and get them moving like never before.
Guests will be treated to delicious snacks from Soul Deli. And, will also get an amazing free goody bag including a Clothes Doctor Protective Wash Bag and cleaner, exercise equipment and more! You can sign up to each event via the adidas Creator Club on the free adidas app here.
This panel talk will celebrate the power of a solid support network to help an athlete to greatness. Host and founder of Goals 4 Girls, Francesca Brown, joins adidas special guests and female world-class athletes and meets the biggest supporters behind these sporting legends. They discuss how it really feels to be on the sidelines; the trials, the highlights, the journey to get where they are, and their hopes for the future. Download the adidas app and sign up here.
Join personal trainer, and adidas studio ambassador Sam P for an interactive ‘Weight Werk’ exercise workshop. These informative classes are all about weights equipment and how to use them effectively. Sam will guide you through multiple exercises, with trainers on hand to provide 121 advice on how to perfect your form and how to plan your workouts so you can put an end to your gymhibition! Download the adidas app and sign up here.
New mums can enjoy a supportive workshop that focuses on preparing to get back into exercise (both mentally and physically) after childbirth. The session will kick off with a fun and gentle 30 minute full body workout for you and your baby, led by adidas trainers, Soul Sisters. Expect breath work, core and glute activation and a juicy stretch to help relieve any tension from carrying your baby. This is for all levels, but please make sure you have been signed off by your GP.
You’ll then get to take part in an open and honest discussion about life as a new mum with Soul Sisters, TV presenter and mum Nush Cope, and Pelvic Health Physio Emma Brockwell. They’ll be covering everything from body confidence to sleep deprivation, and the importance of community to maintaining a healthy mindset. You’ll have time to ask questions, oh, and you can most definitely bring your baby! Download the adidas app and sign up here.
The FREEDA event
You’ve got plenty to choose from with the adidas events series, but if you’d prefer to get down and dance then we’ve got another workshop you might be interested in!
We’re working with adidas and female-focused social media platform, Freeda, to host an epic Bollywood dance class at the adidas flagship store in Oxford Circus on February 23, 2022. Led by Nileeka Bose, a Bollywood Choreographer with credits like Marvel’s Eternals and Dancing On Ice under her belt, you’ll learn how to dance to some of Bollywood hottest trending songs. And some timeless classics too! Download the adidas app and sign up here.