London gets a world first with the mooted Selfridges cinema.
Selfridges are a department store on a mission, and that mission is apparently to eradicate the need to ever leave Selfridges. Currently home to London’s most eager Christmas shop, they’ve just unveiled plans for an in-store cinema, which will make the Oxford Street store the first department store in the world to have its own permanent cinema.
As per the Evening Standard, Selfridges will open a three-screen cinema that’ll be co-run by Olympic Studios. The plan is to mix Hollywood hits and independent gems, across two 80-seater screens and a smaller, 30-seat theatre. Plus, the prospect of an underground bar only makes the Selfridges cinema even more enticing.
There’s no concrete news on the opening date yet, but as Frozen 2 is rumoured to be opening film, you can probably go ahead and pencil in a late November opening date (as Frozen 2 opens in the UK on November 22nd). Having covered Christmas and cinema, I fully expect there to be more in the Selfridges pipeline very soon – perhaps the end goal is to imitate this impossibly awesome mall/waterpark/snowpark/aquarium/theatre opening near New York soon?
You can find out more and sign up for updates on Selfridges’ website.
Also published on Medium.