Savile Row is an iconic London street, famed worldwide for traditional bespoke tailoring harking back to the 18th century. And this year they’re throwing their reputation into the sky with a twinkling tailor-inspired Christmas lights display shining down over the street. The display takes inspiration from tailors’ workshops and marks the first new design since Savile Row’s inaugural display in 2019.
The new Christmas lights display is inspired by an iconic tool found in every tailor’s workshop: a pair of shears. Pairs of giant golden shears now float above the street, paused in the midst of cutting through a glittering pealight swathe of ‘fabric’ above the street. The display runs from the corner of Clifford Street to the corner of Burlington Gardens.
The switch was flipped on Thursday, November 16 and they marked the ocassion with a night of frivolity and goodwill. Many tailors and retailers along Savile Row stayed open late on the night, offering visitors festive treats, drinks, and more. Among the stores participating in the festivities were Cad & The Dandy, Gieves & Hawkes, Davies & Son, and many more. Drake’s also provided live music throughout the night to keep the holiday feeling going.
Sustainable Christmas lights
Sustainability is at the forefront of the new Savile Row Christmas lights display. The dazzling sight is made up of 5,154 LED bulbs which use extra-low energy making them energy-efficient and planet-friendly. Additionally, 3D-printed portions of the decorations have been made out of 100% recyclable plastic that can then be reused again and again for different purposes. That’s a plus in our books!
Jenny Caseborne, Head of Portfolio at The Pollen Estate said: “The Pollen Estate is delighted to introduce new Christmas lights on Savile Row, commencing the festive period at this iconic destination. The lights capture the essence of craftsmanship perfectly, with the icon of the shears at the forefront. Everyone is welcome to visit Savile Row to experience our new lights this festive season.”
Find the Savile Row Christmas lights display above Savile Row, between Clifford Street and Burlington Gardens. The nearest stations are Piccadilly Circus and Oxford Circus.