
Sometimes the mundane rigmarole of life needs a little shaking up, and the perplexing Paradox Museum that opened in London last year (July 2024) will do just that. Escape reality by stepping into a world of wacky photo ops and optical illusions. The immersive experience – which has already captured the minds of 2 million yearly visitors worldwide – is housed in Knightsbridge, bringing a burst of vibrancy to the upmarket neighbourhood. Now’s a great time to secure your tickets to experience Paradox Museum, dontcha think?
🏛️ In celebration of International Museums Day, Paradox Museum are treating you to 20% off tickets until May 25. Don’t miss out and grab yours here!

So, what can you expect from London’s Paradox Museum?
Having had much success in the likes of Paris, Miami, and Shanghai, it’s now our time in London to experience Paradox Museum’s optical illusions; this immersive experience seeks to both educate and delight visitors, as it challenges minds. There are over 50 different installations at the museum, some that play tricks on your eyes and brain as you look at them, others that play with all your senses as you step right into them. Yep, that’s right, you can become part of the illusion yourself!
Intrigued as to why some optical illusions work? This museum offers insights into the science behind some of its illusions. There’ll be a Zero Gravity Room, an Upside-Down Room, and even a spellbinding Harry Potter-inspired room. The museum is suitable for all ages, though some illusions are geared towards specific age groups.

The installations vary from venue to venue, which means London is home to optical illusions that haven’t appeared in other cities. Overall, a visit should take around 90 minutes, and while Paradox Museum provides a plethora of photo ops, there’s also a merch store at the end, if you’d like another kind of memento from your visit. Here, you can purchase some illusions of your own; they offer a fun bundle with a tote bag, Paradox spinner, bendy pencil, and a snake cube keychain, which works out at 25% cheaper than buying the items separately…
What’s more, you can gift the experience of Paradox Museum to your loved one(s), thanks to the dedicated Paradox Museum gift card.