Five-time Formula One champion and long-time vegan Lewis Hamilton is launching the world’s first international plant-based burger chain, called Neat Burger.
With the upcoming launch of Neat Burger, Hamilton hopes to revolutionise fast food as we know it, whilst simultaneously changing the way we think about plant-based food.
While London is full of incredible vegan restaurants, there are no big chains competing with the likes of McDonald’s and Burger King. Now, you could say that’s a bit ambitious, but the team behind Neat Burger already has plans to open another fourteen franchises globally within the next two years, so who knows, eh?
Neat Burger’s first site will arrive in London on September 2, just off of Regent Street, where it will be serving up tasty, meat-free dishes to the masses.
The menu will feature unique patties created in collaboration with Beyond Meat – a plant-based meat alternative that will form the basis for the burgers. There’ll be three signature burgers—The Neat, The Cheese, and The Chick’n—as well as ‘The Hot Dog’ and a range of sides including skinny fries, sweet potato fries and tater tots.
Ryan Bishti of The Cream Group, the hospitality organisation that have helped bring this idea to life, says: “Neat Burger aims to change the way we view our eating habits. We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.”
Neat Burger investor, UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra adds: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good”
Lewis explains: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.”
He adds: “But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.
“Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally.”
Find Neat Burger at 4 Princes Street, W1B 2LE from September 2.
Photos courtesy of Neat Burger.
Also published on Medium.