IKEA Hammersmith will be small but mighty.
No, IKEA is not exactly a secret, we’ll grant you that. But since London is pretty wild for Malm and Fiskbo, we thought it only prudent to update you with their exciting new opening: IKEA Hammersmith. Bringing home furnishings to the heart of west London, the new store means schlepping up to Neasden or down to Croydon for lampshades will be a thing of the past.
In fact, IKEA Hammersmith is unique amongst London branches, neither a full-sized store like the ultra-sustainable Greenwich outpost, which opened in 2019, nor a small-scale planning studio like the one on Tottenham Court Road. It’s billed as a “small format store”, one which is dedicated to home accessories, with over 2000 home furnishing available to buy in store, and the full range available to purchase for home delivery.
IKEA Hammersmith will be opening with the Kings Mall Shopping Centre, just one part of a £170 million investment to transform the area. But far, far more important than any of that information is the excellent news that those iconic meatballs are also heading to Hammersmith, with a Swedish food market joining the store. There’s a little while to wait yet – the store opening now slated for winter 2021, after a pandemic-induced delay – but IMHO, that’s plenty of time to flick through the catalogue, save up some pennies, and then go to town on a full-scale flat redecoration…
It may not be the only new IKEA to open in London soon, as multiple media reports suggest the company is in talks to take over the Topshop building on Oxford Street, which was put up for sale in January. It’d mark IKEA’s first true foray into Central London, as this would be comparable to the Hammersmith store in terms of what it offers to customers. All in all, looks like a good time to be an IKEA fan!
In other exciting openings, here’s a look at the Battersea Power Station shopping centre that’s set to open soon.
Also published on Medium.