One era ends and another begins.
On my first wide-eyed trips to central London, it became apparent to me that one place, for better or worse, dominated your eyeline as you stepped out of Oxford Circus station: the bloody massive Topshop.
You all know what I’m talking about; hell, if you’re like me you probably copped a few questionable items of clothing there over the years. But now, that space lies empty, after the Arcadia Group went into administration last November, thus signalling the start of a new era at the forefront of Oxford Street.
And you really couldn’t think of a more striking, recognisable brand to grab the mantle from Topshop than IKEA, as the Swedish homeware giants prepares to take over the dormant space.
According to the BBC, the brand is in talks open their most central store in London at the old Topshop site. Now wouldn’t that be quite something? Popping into Oxford Street for a gander, departing with a wardrobe to lug home on your three-change route. The dream.
It comes after IKEA’s profits actually rose over lockdown, with people flocking online to improve their home while they had fewer things to keep themselves busy with.
The famous 214 Oxford Street site has been up for sale since May 2021, and, according to The Guardian, has also seen interest from other brands including H&M and Fraser’s Group (House Of Fraser, Sports Direct). However, it looks like IKEA are the most likely to win the race to the spot. This would not impact the Nike and Vans stores which also occupied part of the Arcadia Centre where Topshop resided.
Nothing is set in stone yet, but Oxford Street could soon be adding the vibrant blue and yellow of IKEA to its vast colour palette soon.