
There are few things as universally relished in life as tucking into a perfectly assembled burger, be it from a drive-by diner on the LA Freeway or one that glistens with the accolade of a Michelin star from its creator. They come in many a style, with the smash burger being the name on everyone’s lips (before reaching their stomachs) right now – and a brand new spot slinging them to hungry city dwellers is launching in London.
HBR hails from Kuwait, and they’re hard launching in London on June 13 to mark their first venture overseas with a celebratory day that will see 500 free burgers given away at their opening in Victoria.

How to nab your free burger in London from HBR
Simply turn up on the day (June 13) and make sure you do so before they run out. There will be a multitude of burgers to try out at the newest Smash Burger concept in town. Their OG burger is a tempting one, with a pair of double smashed patties with melted cheese and tangy pickles, though you can find a twist in the style with the double trouble, involving more cheesiness and different sauce. The Chick Flick and Classy Chick are around for the chicken burger lovers, and The Shroom gives us a mushroom and swiss cheese concoction sat atop a beef patty.
Once you’re filled up with your free patties, you can turn your attention to a signature Bascota cookie topped with ice cream to add the dash of sweetness that the end of all burger feasts demands.
HBR are fully launching on June 13, and you can find them at 14 Eccleston Street, SW1W 9LT (nearest station is Victoria). HBR’s opening times are set for 11am – 11pm on Monday – Saturday, and 12-10:30pm on Sundays and Bank Holidays.