Not resting after becoming the youngest-ever Glastonbury headliner last summer, Billie Eilish is set to claim the same title of the annual Reading and Leeds festival.
Since the singer is no stranger to a record, perhaps Billie Eilish’s pop-up shop in London, which has landed at Outernet today (August 24) will stretch the highest-ever queues outside the event space.
Ahead of her slots at the festival, the singer confirmed the arrival of the store via her Instagram story this morning, which dropped the location of the official Billie Eilish pop-up store. Information is cryptic at this stage, but it runs until this Saturday (August 26), and different ‘surprises’ are promised each day.
Where is the Billie Eilish pop-up store in London?
As mentioned, you’ll find the store, open today between 11am – 7pm, at the Outernet Building on Charing Cross Road, just outside Tottenham Court Road station. The space has held numerous pop-ups in its relatively short life so far, including a Witcher-themed Maze back in June.
All we can definitively say at this point is: bring those reusable bags and expect some pretty fucking cool items to be available… this is Billie Eilish we’re talking about here.
If you can’t make the pop-up over the next few days, the singer is also appearing at Flippers Roller Disco Palace next week following her headline shows. She will appear on the panel of a climate activism event by Overheated, which she co-founded.
The Billie Eilish pop-up store runs for three days, opening between 11am – 7pm today and 10am – 7pm on Friday and Saturday (August 26). Billie Eilish performs at Leeds Festival on August 25, and Reading Festival on August 27.