The Billboards At Piccadilly Circus Could Soon Look Very Different

Oh, Piccadilly Circus. We recently featured it in an article called London’s Most Overrated Tourist Attractions, and a lot of people disagreed. We suppose it is iconic, and perhaps you should go at least once… maybe. Anyway, whether you’re a fan or not, it’s all about to change… sort of. You know those big advertising billboards that overlook the square? They could be replaced by a singular mega screen, which could be sold for up to £30 million a year. Bargain.

[Piccadilly Circus in 1972 – Leonard Bentley]
Now one of the world’s most exclusive (and most expensive) advertising spaces, the screens at Piccadilly Circus have been around for over a century. At the moment there are six screens that sell for about £4 million a year, but plans are in place to swap them for one big interactive screen that the big brands can all fight over (who wouldn’t want to part with £30 million?).

Feature image: Garry Knight

(Visited 24 times, 1 visits today)
  • Show Comments

You May Also Like

16 Things London Students Are Tired of Hearing

1. ‘I’m so jealous that you get more money with your loan!’ Yeah but somehow after one tube ...

Fancy A Dip? The 5 Best Outdoor Swimming Pools In London

Summer is upon us and as your daily descent down into the fiery pits of the Central line ...

12 Tiny Changes Every Londoner Should Make To Revolutionise Their Year

Oh poor little old us. Always starting the New Year with such high hopes and expectations of a ‘new ...

';return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="";t+=0===this.dataset.query.length?'':'&'+this.dataset.query;e.setAttribute("src",t.replace("ID",,e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),this.parentNode.replaceChild(e,this)}document.addEventListener("DOMContentLoaded",function(){var e,t,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t