The Billboards At Piccadilly Circus Could Soon Look Very Different

Georgie Hoole - EXECUTIVE EDITOR • 7 October, 2016

Oh, Piccadilly Circus. We recently featured it in an article called London’s Most Overrated Tourist Attractions, and a lot of people disagreed. We suppose it is iconic, and perhaps you should go at least once… maybe. Anyway, whether you’re a fan or not, it’s all about to change… sort of. You know those big advertising billboards that overlook the square? They could be replaced by a singular mega screen, which could be sold for up to £30 million a year. Bargain.

1972-piccadilly-circus-london — [Piccadilly Circus in 1972 – Leonard Bentley]

Now one of the world’s most exclusive (and most expensive) advertising spaces, the screens at Piccadilly Circus have been around for over a century. At the moment there are six screens that sell for about £4 million a year, but plans are in place to swap them for one big interactive screen that the big brands can all fight over (who wouldn’t want to part with £30 million?).

Feature image: Garry Knight