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The Billboards At Piccadilly Circus Could Soon Look Very Different

By Georgie Hoole

The Billboards At Piccadilly Circus Could Soon Look Very Different

Oh, Piccadilly Circus. We recently featured it in an article called London’s Most Overrated Tourist Attractions, and a lot of people disagreed. We suppose it is iconic, and perhaps you should go at least once… maybe. Anyway, whether you’re a fan or not, it’s all about to change… sort of. You know those big advertising billboards that overlook the square? They could be replaced by a singular mega screen, which could be sold for up to £30 million a year. Bargain.

1972-piccadilly-circus-london
[Piccadilly Circus in 1972 – Leonard Bentley]
Now one of the world’s most exclusive (and most expensive) advertising spaces, the screens at Piccadilly Circus have been around for over a century. At the moment there are six screens that sell for about £4 million a year, but plans are in place to swap them for one big interactive screen that the big brands can all fight over (who wouldn’t want to part with £30 million?).

Feature image: Garry Knight