London Cocktail Week kicks off across the capital on Monday 3rd October, so we’ve decided to celebrate the occasion in style (because what better excuse to sip on multiple concoctions every night of the week). If you buy a £10 festival pass, you get access to unlimited £5 cocktails from over 250 bars in London, as well as the pop up cocktail village at Old Spitalfields Market and the World Class House in Piccadilly Circus. Getting a festival pass is a no-brainer; it’s choosing the cocktail(s) thats the tricky part! We’ve decided to help you out by teaming a selection of £5 cocktails on offer with the type of Londoner we’d image to drink them…
1. ‘The Backyard Sour’ to please The Bitter Commuter
This London commuter has a hate-hate relationship with the Northern Line. Spending 5 hours a week in the hot, sweaty and over-crowded carriages is enough to make anyone bitter about the world. What they need is something to both sweeten them up while allowing them to revel in their sour mood. After all, you’d also be bitter if you offered your seat up to an old lady who, moments later, got off and gave it away to some loud headphone-wearing, smelly teen. The Backyard Sour, The Rum Kitchen’s unique take on a Sour, is made with Bacardi Carta Oro rum, pineapple syrup, lime juice and a pineapple mint foam – it will sort them out a treat.
Available for £5 at The Rum Kitchen (Brixton, Notting Hill & Carnaby)
2. ‘Strawberry’s and Cream’ for the #CheatDay Queen
Your Instagram feed is saturated by mouth-watering images of calorific sweet treats… and it’s usually down to one culprit. You know the type; the girl who’s Insta-famous for her daily upload of treats – Freakshakes, bubble waffles, cronuts, you name it. Her thousands of followers, including yourself, are all curious to know how she stays so slim (you doubt she ever actually eats the treats she snaps up). If there’s one thing that will make her crack, it’s Fifteen’s Strawberry’s and Cream. This boozy puddin’ in a glass tastes like strawberry cheesecake – one made with Langleys gin, cider vermouth, strawberries, tarragon, chai, coconut water and clarified milk. This concoction is so naughty, she’ll forget to even Instagram it.
3. ‘Love Me/Love Me Not’ for today’s Bridget Jones
When this hopeless romantic first moved to London, wide-eyed and dreaming of all the fish in the over-populated, busy pond, they didn’t envisage themselves still single 5 years and 12 dating apps down the line. This Londoner does more swiping in a day than the Shard‘s window cleaner and, with each day that passes, suffers from the same fear of impending disaster (or loneliness). What this girl needs is whisky. And lots of it. Loves Company’s festival serve is also mixed with Wormwood ‘Desire Syrup’ (not that this one is lacking in desire…)
4. ‘Tommy Goes To Thailand’ for the Worldy Travell-yaaaar
This guy loves the taste of the exotic, so much so that, although he has ridiculously high monthly outgoings on his ‘warehouse’ Shoreditch flat (which reeks of too much incense and is draped with Indian wall hangings, cushions, turkish lamps and absolutely nothing practical) he’s out of the city more than he’s in it. He’ll hang around for London Cocktail Week, because the Cocktail Village at Old Spitalfields market is just around the corner. And he’ll obviously be tickling his tastebuds with tequila. El Jimador Reposado tequila at that.
5. A Classic Martini for the ‘Millennial’ Loather
For the man who rolls his eyes at the combination of ‘innovation’ and ‘cocktails’; who decided long ago he hates pop ups (without having ever been to one) and loathes any attempt for brands to ‘speak’ to the consumer through engaging ‘experiences’. He probably doesn’t have a contactless card (out of choice), thinks Kindles are the devil and appreciates the finer things in life, like the smell of a clever writer’s words on a page. He only reads literary classics; something by Dickens or Fitzgerald or Cheever. This Londoner likes his drinks likes he likes his books. Classic, subtle, but stiff. And stirred. (Bond and Fleming can bog off).
6. Tea & G for London Lover
This person adores everything about London. They’re always out, exploring new pop ups, restaurants, galleries. You envy their ability to do something ‘cultured’ and different every night, while you opt for an evening in front of Netflix more often than not. They also think pigeons are ‘cute’, they’d describe Oxford Street as ‘vibrant’ (you gotta give it to them for their optimism) and you’ve never heard them moaning about tube delays. Heck, perhaps they’re a robot created by TfL. But there is a way you can impress this London Lover; tell her to try the Tea & G, a quirky concoction that combines the quintessentially British gin & Chamomile Tea. Oh and they get to sip it with Blueprint Cafe’s view over Tower Bridge. How very London.
7. 75 Steps for the Hyde Park Run Club Captain
This person enjoys being sweaty on the Central Line, because they can only think of the resting calories they’re burning in the process. They drink so much pressed juice that you’re surprised their veins haven’t turned green yet and they spend a small fortune at Barry’s Boot Camp. This Londoner needs a moment when they’re not relentlessly checking their step count on their Apple Watch. Instead, they can take 75 Steps in a very different form. Opium’s special LCW cocktail even has cucumber in it, as well as gin (which everyone knows is the healthiest tipple of them all).
To see the full line up of cocktails available for £5 across London Cocktail Week, visit the DrinkUp.London website.