London has no shortage of impressive art experiences. Even outside of the world-class museums and galleries, our city is also full of immersive artistic experiences. But a new opening, set to land in London later this year, is set to rival them all. Wake The Tiger is bringing its popular blend of art attraction and amusement park to Westfield London – and it’s set to be Europe’s largest immersive art experience.
Spread across 80,000 square feet, the new attraction will blend the worlds of art, music, counterculture, and community. Drawing from London’s own identity, as well as the work of countless creatives, they promise it will be a sight like no other.
If Wake The Tiger’s other venue is anything to go by, attractions will include everything from verdant mushroom- and greenery-filled rooms to sprawling, neon-lit, kitsch-filled rooms, and enormous crystals and beams of light. If that all sounds rather confusing and hard to fathom – that’s because it is! It’s hard to encapsulate the wild, wacky, and wonderful sights that await.
Wake The Tiger
Wake The Tiger currently operates what it describes as an “Amazement Park®“ in Bristol, where guests can go on a “hyper-reality, self-guided voyage of discovery through kaleidoscopic realms of the imagination.” With a storyline connecting the vast array of rooms and installations, the venue is full of dazzling sights and interactivity opportunities. And with the London opening, we can expect something even bigger and better.
In creating the new venue, the team will have creative freedom to design the enormous new space. And to realise their vision, Wake The Tiger is working with hundreds of artists, makers, and creatives. But it’s much more than just a gallery, and they’ve had to bring in all manner of other experts to help out.
Explained Luke Mitchell, Co-founder and Chief Creative Officer at Wake The Tiger: “More than 50 people across the country – from theme park crews and tech specialists to underground art collectives – have poured their skills into this, all figuring it out together to get to this point”
Wake The Tiger Westfield London will open in late 2026.
Find out more here.