You’ve never experienced Van Gogh like this before. Instead of standing and staring at one of the iconic artist’s beautiful framed paintings from afar, imagine being able to walk inside one — the vibrant colours swirling around you while you take in the stunning, post-impressionist works in an otherworldly way. Well, that’s exactly what you’ll be able to do at the Van Gogh: The Immersive Experience that has been in London for well over a year now.
This magical event from renowned European “edu-tainment” company Exhibition Hub utilises a unique combination of several dozen projectors, 1000m² screens, plus a separate high-tech VR adventure, to create a mind-bending 360° digital art experience. Their cutting-edge video-mapping process is only used by a few companies around the world. And tickets to the exhibit have been flying fast since it opened its doors, so you’ll want to be quick to make your booking!
Illuminating a beautiful historical venue in east London, Van Gogh: The Immersive Experience will take you on a stunning ride through the incredible works of one of history’s greatest artists. And since it’s largely digital, it’s almost entirely hands-free, although putting on the VR headset hands-free does sound like a bit of a challenge. Bonus points for it also being something fun all ages can enjoy.
After successful exhibits around the world, the spectacular exhibitionhas really found a home in London since its September 2021 opening. The multisensory journey through these famous bodies of work is an entirely new way of experiencing art, bringing every stunning detail to life like never before. Get a taste of the magic below:
Using technology to recreate animated displays of these masterpieces you’ll be immersed directly in the paintings themselves, looking up at The Starry Night and watching the stars dance around the room in Van Gogh’s iconic style.
Van Gogh: The Immersive Experience
Also published on Medium.