What are you craving for dessert? Some Birds Eye Petits Pois? Or maybe you’d prefer a scoop of Kikkoman Soy Sauce? Ah, no, of course, you mentioned earlier that it had been a while since you’d had any Heinz Tomato Ketchup ice cream.
Well, you’re in luck because the mind-churningly wild flavours of last year’s super popular Ice Cream Project have returned. Head on over to the Anya Hindmarch Village in Belgravia, where the wacky ice-cream flavours are back to tempt and confuse Londoners. And this week is your last week to put your tastebuds to the test, with the big freeze coming to an end on August 27.
Of course, we had to go down and try some of the wild flavours out for ourselves:
Last year British fashion designer Anya Hindmarch decided to serve up some of the most Willy Wonka-esque flavours of ice cream and sorbet. And it was such a hit that she’s brought them back – with some even wilder flavour creations!
The flavours didn’t just come from nowhere. Instead, the inspiration behind last year’s Ice Cream Project could be traced to previous releases from the brand. The pop-up, described as a “minimalist temple to the joy of ice cream and sorbet, with a twist,” served up tubs of dessert whose flavours mirrored the Anya Brands accessories collection. These included the likes of a gloriously glittery Heinz Baked Beans bag, to name one example.
And with the popularity that the Ice Cream Project received last year, it simply had to make a comeback! This year, they’re celebrating ” the unexpectedly delicious – the household
names that inspire our ice creams and sorbets are more traditionally found in the pantry
rather than the freezer”.
Now, about those flavours
All of the flavours have been developed to actually be rather delicious, no matter how bizarre they sound. A select few favourites have returned from last year, but the menu has largely been completely revamped. Whether that’s for the better, is up for you to taste and decide!
Among the offerings are the Heinz Tomato Ketchup flavour, which blends together the “unmistakable taste of sun-ripened tomatoes with the perfect combination of sweet, salty and tangy flavours.” They’ve also got Blue Dragon Original Sweet Chilli ice cream, a Kikkoman Soy Sauce flavour, and even a Branston ice cream for lovers of the pickle-y condiment.
Among the slightly more traditionally inspired flavours (ie, based on sweet things) are flavours like Kellogg’s Coco Pops, Kellogg’s Rice Krispies, Ambrosia Rice Pudding, Ribena, and even McVitie’s Digestives.
Don’t miss out on this year’s opening – especially if you couldn’t make it down last year (remember, there’s just a week left now)! With some intriguing flavours and some downright baffling ones, we’d be lying if we said we didn’t want to try them all! The only question is where to start…
The beautifully bizarre flavours are available to try until August 27.