Your Festive Selfies Could Win You Some Snazzy Prizes In South Molton

Georgie Darling Georgie Darling

Your Festive Selfies Could Win You Some Snazzy Prizes In South Molton

Head down to South Molton for a festive augmented reality game that could win you some early Christmas presents!

The saying “Christmas has come early” doesn’t often ring truer than this: the arrival of an interactive game onSouth Molton based on the 12 Days Of Christmas. Called “My True Love Gave To Me”, it’s your best shot to win prizes from some of the street’s finest retailers. Only a stone’s throw from Oxford Street and Bond Street, South Molton is home to high-end treasures for lovers of fashion and beauty, good food and plenty more. And now’s your chance to discover exactly what’s there!

Start the game by hunting down the interactive Elfie Selfie vinyl on one of the participating store fronts. Once you’ve snapped a photo of it on your phone and scanned the QR code, you’ll get the chance to virtually explore the street and what’s about. It might just look like a street, but keep an eye out for a series of traditional characters from the 12 Days Of Christmas song that’ll guide you up and down South Molton, unveiling a few select spots to take a selfie in front of. 

Don’t worry about having to download any extra apps to take part, because “My True Love Gave To Me” uses Instagram to make the magic happen. And when we say the game’s pretty straightforward, we’re not playing it down. All you need to do is find all 12 merry characters and take a selfie in front of the respective window vinyls, tagging @southmolton_ldn for each one. Think of it as a doubly-beneficial opportunity to score some early Christmas presents while upping your selfie game. 

Once that’s done, you’ll have the chance to win spot prizes from the retailers along the street and also be entered into a draw to win a prize of £1,000 to spend on South Molton. Curious as to what’s on offer? We won’t spoil the fun and give the game away, but we’ll give you a few clues: 

The spot prizes will come from the following brands:

 Space NK

Jak’s Mayfair


Les 100 Ciels

Thomas Sabo 


Aubade Paris


The prizes you’ll claim during the game will be valid for 24 hours from when you win and will need to be collected from the relevant store by showing the winning message on screen. If ever you needed a reason to visit Mayfair twice in 24 hours, we’ve found it. Ready to get snapping?

This article was sponsored by South Molton. Find out more about “My True Love Gave To Me” by clicking here. Take part in “My True Love Gave To Me” from December 2 to December 22. Terms and conditions apply – find them here.

Also published on Medium.