On September 30 you’ll want to grab your favourite pair of treasured trainers from their golden perch, slip them on, lace them up (and pack your wet wipes in case of any rogue specks of dirt) then head on down to Sneakerness at the Truman Brewery. There, trainer obsessives can live out their dreams by exploring a buzzing fashion and lifestyle event which shares their passion for all things sneaker-related.
You can not only get your hands on the latest shoes but can expect special sneaker releases, competitions, panels, gaming experiences, photo booths and even live celebrity DJs to soundtrack the day. It’s the perfect place to indulge in your love and curiosity in the world of sneakers – or trainers, as we call them on this side of the pond.
What exactly is Sneakerness?
Sneakerness is a convention that celebrates the sneaker scene, recognising that for many it is not just a shoe but something more – whether that’s a statement, a piece of fashion history, a reflection of culture, a childhood memory or even a precious collector’s item. The event provides an exciting space where international brands, private sellers, collectors and enthusiasts can come together, meet like-minded people and peruse an extensive range of trainers that vary from classic vintage styles to brand-spanking new exclusive prototypes.
While sneakers are unsurprisingly in the spotlight here, there’s much more to get up to than simply buying the latest shoes. Football fans looking to show off their skills with a ball can nutmeg their way to victory with the Panna football tournament – or, if basketball is more your bag, there’s a Score On Me basketball tournament. Does the walking-on-clouds-feel of your new pair of trainers make you want to dance until you drop? There’s a silent disco just for that. Endlessly interested in new sustainable sneaker endeavours? Swing on by one of the panels. There’s pretty much something for everyone, as well as plenty of food and drink to keep you fueled up throughout the day.
Taking over the Truman Brewery on September 30 and October 1, Sneakerness is a glorious gateway to the sneaker market. By the time you leave, you’ll be in the know about all upcoming trends, brimming with newfound knowledge about sneakers in the metaverse and even potentially clutching a trophy for the best-dressed visitor – or at least holding a bag with your dream pair of trainers in. Whether you’re a diehard sneaker fan with cupboards overflowing with immaculate white Nikes, or are completely clueless but curious about brands and style, Sneakerness will make for a brilliant day out.