Seven Dials’ unmissable floral eco-art will dazzle your Instagram followers.
As lockdown is lifted and we blaze our way into summer, London’s Seven Dials has been transformed into an Instagrammable floral oasis, reintroducing life back into our West End streets! Seven striking eco-floral art installations have been dropped around the shopping and dining destination as an ode to “What we missed during lockdown”. Each piece has been made from reused and repurposed everyday objects – think old suitcases, dressers, pianos and more – all filled with spectacular summer blooms!
The free installations, created in collaboration with floral design experts, Urban Growth London and with volunteers from the Young Camden Foundation, will be placed throughout the seven streets of Seven Dials. Wander round this pretty pocket of London and see if you can spot them all.
There’s a kaleidoscope of flowers spilling out of a vintage sofa, a tribute to the fact that we can finally catch up with friends and reunite with loved ones. And a second-hand dresser lined with blossoms symbolising a long awaited call to get dressed up for nights out again!
To mark the comeback of live theatre performances, three seats outside Seven Dials’ Cambridge theatre have been transformed into a radiant flower box. And outside the Radisson Blu Edwardian in Mercer St you’ll find a vintage suitcase bursting with flowers, representing the return of holidays. What’s more, to commemorate the long-awaited full reopening of pubs, four metal beer kegs are now overflowing flower pots.
Members of the Young Camden Foundation, an organisation which works to develop new and unique approaches to supporting the younger generation, will be helping to maintain the installations for the community throughout the summer. A tap donation point will be on site for those who would like to give £3 to the Young Camden Foundation.
Yes, the floral installations are really blooming lovely, but they’re not all there is to see in sunny Seven Dials this summer! With over 90 retailers in the area, ranging from small independent brands to global flagships stores, you can shop till you drop at the likes of Coco De Mer, Finisterre, Emin and Paul, Experimental Perfume Club and Dinny Hall.
And if you’ve worked up an appetite after all that retail therapy, you can indulge in a delicious meal from one of the 50 fantastic restaurants and cafes. Whether you’re in the mood for Homeslice pizza, a Japanese feast from Flesh & Buns, or a choice of 11 street food traders at Seven Dials Market – there’s something for everyone at Seven Dials.