A very sweet thank you indeed.
Earlier this week Selfridges donated 1,600 Easter eggs to hospitals across the country to thank our amazing NHS staff and frontline workers for everything they are doing to protect us during the coronavirus outbreak. Michael Weber, Director of Food at Selfridges, said: “During this uncertain time, we are seeking to support the charities and medical professionals whose heroic efforts are helping our communities deal with the effects of coronavirus. We hope these small gestures help to brighten up the days of those working so hard to help those in need.”
As well as the whopping 1,600 Easter eggs which were delivered to hospitals and GPs around London and the south coast of England, Selfridges also sent a 70cm tall handmade chocolate egg to London’s Chelsea and Westminster Hospital.
Selfridges’ generous Easter egg donation forms part of their #KindnessChallenge campaign. This campaign encourages people to share acts of kindness across social media and hopes to inspire us all to use digital as a force for good in these difficult times.
The Easter eggs were distributed to various hospitals across the country by HEROES, a newly founded NHS staff welfare and wellbeing charity, which Selfridges have partnered up with. Aiming to provide the public with an avenue to support NHS workers directly, HEROES has been set up by a team of doctors and NHS staff.
HEROES have—with the help of founding members and ambassadors, Joe Cole, the former England footballer, and his wife Carly—raised over £170,000 in donations to help support NHS workers. They’re looking to raise even more money to help NHS staff get the food, emergency childcare and protective equipment necessary. If you would like to donate, simply click here.