A Restaurant Powered By Your Instagram Feed Is Coming To London

Georgie Hoole Georgie Hoole - EXECUTIVE EDITOR

Bottomless brunch

A new pop-up restaurant will turn your Instagram feed into your perfect meal.

All that Instagramming could be doing more than just making all of your followers jealous. Hey, it could be inspiring your next meal out! Intrigued? 

What have you been up to recently? Hiking the Himalayas? Diving the Great Barrier Reef? Or just eating at London’s coolest pop-ups? If you’ve documented it on Instagram, Eat Your Feed, the newest personalised recipe tool, knows about it. The new app is inspired by your experiences, and will personalise your recipe feed according to your recent antics. (So, you can quite literally Eat Your Feed – geddit?)

To celebrate the launch, the new app, created by number one stock brand Knorr, is bringing the first ever Instagram-powered restaurant to the capital. Taking over Jones & Sons in Dalston, the restaurant will be open for one night only, and it’s free for just a few lucky customers!

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The technology within the app will analyse your feed and match your meal to your personal experiences. You can expect to be served anything from traditional French beef bourguignôn, to a spicy Moroccan lamb tagine – but everything will be made with flavoursome Knorr stock, because marketing ?‍♀️ And, as well as the main course, you’ll also get some delicious side dishes, bread and olives to start and two drinks (alcoholic, if you please).

The event will take place on Wednesday 11th April and you can apply for a spot here (please not: applications close at 10am on Thursday 29th March). 

Food & Drink