Bridgerton fever has London all abuzz, what with the impending release of season two, and the launch today of the elegant Ball of the Season (for which you can find tickets here). In fact, to celebrate the arrival of the Secret Bridgerton Ball, one aptly-named London street has had a little rebrand for the day. Yep, if you mosey down to Regent Street this morning, you’ll notice that it’s actually going by the name ‘Regency Street’, and showing Londoners what they can expect if they head along to the ball.
Let’s be honest, it’s usually a pretty big deal when Secret Cinema open their latest show, and having teamed up with Netflix, Shondaland, and Fever to bring mega-hit Bridgerton to town means there’s even more cause for hype. Regency Street aims to give you a little taste of the action, with actors dressed up in their ravishing Regency finest, and demonstrating some of the flawless dance moves you can expect to see at the ball.
A spokesperson for Regent Street summed it up thusly: “Regent Street is full of history from the regency era in which Bridgerton is set, with most of the beautiful buildings standing on the street today belonging to the era. Our makeover this morning brought the era to life once again for Londoners, just before they can be immersed in Netflix and Shondaland’s world of Bridgerton, presented by Fever and Secret Cinema.”
The sign itself is dressed up with the wisteria that adorns the Bridgerton family manse in the show, which means the only thing you won’t be getting a taste of here are the salacious secrets Lady Whistledown has been collecting. For that, you’ll need to book your tickets to the ball, which is chock full of familiar characters and iconic moments from the show. Guests will need to deal in secrets and favours and master the dance routines to earn the Queen’s regard – or while away the evening gambling and carousing – and you can even choose your own title, backstory, and social set before attending.
The Regency Street sign is in place for today only, so if you fancy getting a selfie with the sign, you’ll need to pop along to central London pretty sharpish. And you’ll need to be equally sharpish to book your spot at the ball, as tickets are selling quickly!
Also published on Medium.