When Sephora made its comeback to the UK in 2023, it was met with jubilation and queues that stretched around the corner of its first site in Westfield. And it’s showing no signs of slowing, either, with the brand hoping to have 20 stores nationwide by 2027.
In all, the hype for Sephora is very much real, and now they’re teaming up with another beauty brand that’s owned by one Selena Gomez. Sephora is partnering with the singer and actor’s Rare Beauty this weekend for a pop-up in Carnaby Street across two days.
Landing in London for a stint this Friday (April 4) and Saturday (April 5), the Rare Beauty x Sephora Dreamland pop-up is arriving to celebrate the brand’s new set of blushers, which you’ll be able to check out on Carnaby Street. It’s a Soft Pinch Matte Bouncy Bush with several different shades to try out to ensure that you’ve picked out your perfect number ahead of summer.
Those going to the pop-up will be among the first to pick up the new blush, but you’ll also be able to see which one is right for your skin tone as well as take home free Rare Beauty treats and win some prizes by playing games.
Selena Gomez founded Rare Beauty in 2019 before formally announcing it in 2020, and it has since become a global smash success. As of last year, it was valued at around $2 billion (US), and was named in Time‘s most influential companies last year. The company also runs the Rare Beauty Impact Fund which works towards funding mental health initiatives, including Sephora donating 100% of Rare Beauty sales to the fund on World Mental Health Day across 24 hours in 2023.
You can catch the Rare Beauty x Sephora Dreamland at Carnaby Street in London on Friday (April 4) and Saturday (April 5) between 11am – 8pm.