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Piccadilly Circus Has Had A Star Trek-Themed Rebrand

Alex Landon Alex Landon - Editor

Picardilly Circus

PICARDilly Circus is boldly going where no Tube has gone before.

The Piccadilly line took a slight diversion this morning, departing Leicester Square and winding up in deep space instead of Piccadilly Circus. Nope, it’s not a new excuse for being late to work, but rather the result of a publicity stunt that’s seen the station renamed PICARDilly Circus for today and tomorrow (January 15th & 16th) in an homage to new TV series Star Trek: Picard.

Picardilly Circus
Photo: @primevideouk

Roundels, signage, and posters have all undergone the Trek-themed change, which honours Sir Patrick Stewart’s return to arguably his most famous role: Captain Jean-Luc Picard. PICARDilly Circus will also feature on-trend announcements that advise care when using “stairs, escalators, or transporters”, along with rousing welcomes from the captain himself.

Picardilly Circus
Photo: @lcars89

The easily confused, brand-haters, and those that fall on the Star Wars side of the interminable Star Wars-Star Trek arguable will be pleased to know that normal, earthbound service will resume on Friday. For now though,¬†Trekkies best head down there quickly to enjoy it, as to quote Picard himself, “Now will never come again.”

It’s not the first time we’ve seen this sort of behaviour – remember when Southgate station got a World Cup-inspired rename?

Featured image: @primevideouk

Also published on Medium.