PICARDilly Circus is boldly going where no Tube has gone before.
The Piccadilly line took a slight diversion this morning, departing Leicester Square and winding up in deep space instead of Piccadilly Circus. Nope, it’s not a new excuse for being late to work, but rather the result of a publicity stunt that’s seen the station renamed PICARDilly Circus for today and tomorrow (January 15th & 16th) in an homage to new TV series Star Trek: Picard.
Roundels, signage, and posters have all undergone the Trek-themed change, which honours Sir Patrick Stewart’s return to arguably his most famous role: Captain Jean-Luc Picard. PICARDilly Circus will also feature on-trend announcements that advise care when using “stairs, escalators, or transporters”, along with rousing welcomes from the captain himself.
The easily confused, brand-haters, and those that fall on the Star Wars side of the interminable Star Wars-Star Trek arguable will be pleased to know that normal, earthbound service will resume on Friday. For now though, Trekkies best head down there quickly to enjoy it, as to quote Picard himself, “Now will never come again.”
It’s not the first time we’ve seen this sort of behaviour – remember when Southgate station got a World Cup-inspired rename?
Featured image: @primevideouk
Also published on Medium.