The summer holidays are just around the corner, and we all know what that means: restless kids with lots of energy sitting at home. There are plenty of things to do with kids in London this summer, be it a pool visit with the family or even a trip to a nearby beach, but it can be tricky to find affordable things to do indoors when you need to escape the heat.
One spot you’ll want to add to your summer bucket list has just recently opened on Tottenham Court Road, after captivating kids and adults alike all over the world. It’s even got some great offers for an affordable day with the kids this summer – so get out of the blazing sun and step inside London’s newest reality-bending family attraction, the Museum of Illusions.

What to expect from a day with the kids at the Museum of Illusions
The Museum of Illusions may have only just landed in London, but it’s been a staple family attraction all over the world, with nearly 70 locations across 29 countries to date. Designed to evoke joy, wonder, and a healthy dose of confusion, the new London location features more than 70 immersive exhibits spanning over 10,000 square feet – it’s a high-impact, visually spectacular playground, where nothing is quite as it seems.
Kids and adults alike will love exploring the immersive, illusion-based exhibits, which include classics like the Vortex Tunnel, the Infinity Room, the Walk-in Kaleidoscope, the Holograms, and the Following Eyes. In addition to these, the London location features two exclusive exhibits you won’t find in any other city: the Reversed Room, which defies gravity with a flipped red telephone box, and the Downing Street façade, which invites you to dangle from its iconic black door.
Each space blends science and play, defying reality – you won’t simply observe the illusions, but actually step inside them. Unexpected surprises await around every corner, whether it’s challenging your sense of balance when you brave the vortex tunnel or pushing your perception to its limits with a jaw-dropping optical illusion.
Plus, every exhibit is the perfect photo opportunity, whether it’s a memento of grandma hanging from the ceiling or the parents suddenly appearing much shorter than the kids…
Get 20% off family tickets to the Museum of Illusions, just for the summer holidays
So now you’ve found yourself the perfect indoor activity with the kids this summer, here’s how to have that family day out in London for less. Just for the summer holidays, family tickets to the Museum of Illusions are 20% off, meaning you’ll get two adults and two kids in without breaking the bank. Family tickets also include a £20 voucher to spend on an additional ticket or in the museum gift shop.
It’s science, it’s play, it’s family time at its best, and it’s now waiting for you at 15-17 Tottenham Court Road, just two minutes from Tottenham Court Road Station. Are you ready to reimagine reality this summer?
