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13 Fabulously Festive Window Displays To Admire In London This Christmas

Ivy Richardson Ivy Richardson


It’s beginning to look a lot like Christmas…

We’re no longer living la vida lockdown which means it’s officially time to get into the festive spirit. There are several stunning Christmas trees and dazzling lights displays to enjoy in town, however London’s shopfronts shouldn’t be overlooked. Many department stores and boutiques have really stepped up their decoration game this year. So why not celebrate the most wonderful time of the year with a tour of the most festive window displays in town? Have a cheeky photoshoot outside, go window shopping or simply admire their beauty from afar.

SEE ALSO: 13 Stunning Christmas Trees That Are Simply Treemendous

Here are 13 Christmassy shops for you to explore – and we have it on good authority that even the Grinch would approve.

1. Fortnum & Mason

2020 indeed… Fortnum & Mason have opted for an advent calendar theme for their Christmas makeover this year, and we approve. There’s nothing quite like Christmas trees, radiant red lighting and a countdown to the most magical day of the year to get you in the festive spirit!

181 Piccadilly, W1A 1ER. Nearest stations are Piccadilly Circus and Green Park.

2. Cartier

Cartier is known to go all out over the holidays and this year is clearly no exception. Their giant red ribbon has made a comeback this winter and for those that haven’t seen it in person, it envelopes the entire building creating an enviable Christmas present! You’ll also notice an illuminated panther perching on the building. Who says felines can’t appreciate a festive display?

175-177 New Bond Street, Mayfair, W1S 4RN. Nearest stations are Piccadilly Circus and Green Park.

3. Tiffany and Co.

Forget the diamonds inside, it’s all about Tiffany’s outdoor Christmas trees this year. The trees reflect the brand’s iconic colours and they illuminate anything and anyone in their path. Let it glow, let it glow, let it glow…

25 Old Bond Street, Mayfair, W1S 4QB. Nearest stations are Piccadilly Circus and Green Park.

4. Peggy Porschen

Peggy Porschen is a sight to behold all year round, but their new look isn’t one to be missed. Think nutcrackers, candy canes, stars (all of which are pink, of course), and an equally impressive Christmas tree that’ll dazzle just about anyone.

116 Ebury Street, Belgravia, SW1W 9QQ. Nearest station is Victoria.

SEE ALSO: Borough Market Has Launched A Range Of Christmas Hampers Just In Time For Christmas

5. Fenwick

Directly outside of Fenwick on New Bond Street, you’ll find a breathtaking lights display featuring white peacock feathers! While unconventional, these lights are actually a nod to the street’s vibrant past. In the late 1700s, the men who used to wonder the shopping district in flamboyant clothing became known as ‘peacocks’, hence the feathers. It’s true what they say, birds of a feather really do flock together. Read all about it here.

63 New Bond Street, W1S 1RQ. Nearest stations are Piccadilly Circus and Green Park.

6. Neill Strain Floral Couture

This Belgravia boutique is decorated to the nines! Their wonderful wreaths, festive ornaments and floral arrangements are nothing short of spectacular.

11 West Halkin Street, SW1X 8JL. Nearest station is Knightsbridge.

7. The Ivy Chelsea Garden

The Ivy Chelsea Garden has undergone a spectacular transformation and it will definitely spread Christmas cheer to anyone in sight. This restaurant is bringing the spirit of the North Pole to the King’s Road with this wintery installation. This makeover is complete with Santa’s mailroom, reindeer stables, a giant Christmas tree and of course, Santa’s sleigh. You can read all about it here.

195-197 King’s Road, Chelsea, SW3 5EQ

8. Selfridges

Selfridges is known to go the extra mile every Christmas and this year is no different. Expect several festive trees, each unconventional but extremely enchanting.

400 Oxford Street, Marylebone, W1A 1AB. Nearest station is Bond Street.

9. Liberty

Liberty has also gone for an unconventional display this year, but wait till you hear why. Their Christmas theme this year is love, peace and liberty, which is “a heartfelt expression of strength in togetherness, even when apart.” If that doesn’t warm your heart, I don’t know what will.

Great Marlborough Street, W1B 5AH. Nearest station is Oxford Circus.

10. The Lanesborough

This hotel’s revamped entrance is far too picturesque to miss. If you have a chance to get up close and personal, you’ll notice that the huge wreath and trees below are decorated with crowns, stars and acorns. Forget mulit-coloured baubles and florescent tinsel, this hotel is far too upmarket for that!

Hyde Park Corner, SW1X 7TA. Nearest station is Hyde Park Corner.

SEE ALSO: This Year’s Carnaby Street Christmas Lights Bear A Message Of Hope And Kindness

11. Jo Loves

This fragrance store pulled out all the stops for Xmas 2020. Their red and white display will likely stop all passersby in their tracks as it is simply stunning.

42 Elizabeth Street, SW1W 9NZ. Nearest station is Victoria.

12. Covent Garden Market

If you want to kiss that special someone (household rules permitting) this winter, Covent Garden‘s Apple Market is the place to go. You’ll find giant silver baubles and mistletoe hanging from above, and fairy lights and colourful ornaments perfectly positioned below. Read all about their lovely Christmas lights display here.

14 James Street, Covent Garden, WC2E 8BU. Nearest station is Covent Garden.

13. Harvey Nichols

And last but certainly not least, is Harvey Nichols with perhaps the most relatable design of the bunch. After the year we’ve had, it’s a miracle we still have any Christmas cheer left.

109-125 Knightsbridge, SW1X 7RJ. Nearest station is Knightsbridge.

While you’re out and about, why not check out Regent Street’s stunning Christmas lights!

Tags: Christmas, winter