Deck the halls! If you’ve taken a look around lately, you’ll have noticed that Christmas has most certainly landed in London. There are Christmas trees dotted all about, the Christmas markets are serving mulled wine by the ladleful, and dazzling light displays are twinkling merrily from up on high. Not to be left out of the action, many of London’s shops have also given themselves dazzling festive makeovers. Forget window shopping, do some window celebrating with these dazzling Christmas window shopfronts.
1. Annabel’s
Kicking off this roundup of the best Christmas window displays in London is Annabel’s. The impressive decoration is admittedly more of an ‘entire building display’ than a window display, but I couldn’t possibly leave it out. The Narnia-themed façade depicts a snowy lion peering out from a wintry vista, within open wardrobe doors.
📍 You’ll find Annabel’s at 46 Berkeley Square, London, W1J 5AT.
🚇 Nearest station is Green Park.
2. Fortnum & Mason
Credit: @fortnums, via IG
The iconic Fortnum & Mason has turned its famous façade into a gigantic advent calendar. I wonder what treats are hidden away behind each number? A simple walk along the street next to the store will also treat you to a variety of stunning wintry displays for the holiday season. These feature mythical creatures, forest animals, striking settings and more.
📍 You’ll find Fortnum & Mason at 181 Piccadilly, St. James’s, London, W1A 1ER.
🚇 Nearest station is Piccadilly Circus.
3. Cartier
Cartier has covered the exterior of its iconic Bond Street store with a larger-than-life pile of Christmas presents. Inspired by the brand’s Panthere collection, a duo of sneaky panthers can also be seen attempting to steal away some of the gifts for themselves!
📍 You’ll find Cartier at 175-177 New Bond Street, London, W1S 4RN.
🚇 Nearest station is Bond Street.
4. Louis Vuitton
Image: @bondstreet, via IG
Louis Vuitton is keeping it (relatively) simple this year compared to 2024’s display featuring all manner of animals in a festive vista. This year, their Christmas windows feature florally-inspired lights and flying Louis Vuitton boxes. Hopefully one of them will be landing under my tree!
📍 You’ll find Gucci at 144-146 New Bond Street, London W1S 2TR
🚇 Nearest station is Bond Street.
5. Bvlgari
Image: @bondstreet, via IG
A galactic starry night display has taken over the exterior of the luxurious Bvlgari London shop. It’s a magical display of celestial bodies and glimmering stars that extends into the shop, accenting the products inside. If you’re lucky enough to be able to purchase some of the goods inside, they’re even wrapping up the gifts in matching starry boxes.
📍 You’ll find Bvlgari at 168 New Bond Street, London W1S 4RF
🚇 Nearest station is Bond Street.
6. IWC Schaffhausen UK
Image: @bondstreet, via IG
This stunning Swiss watch manufacturer has wrapped up its store like a present – and we’d be more than happy to find that waiting in our stocking! The IWC Schaffhausen UK store has also been adorned with a delightful array of twinkling fairy lights, making for a positively Christmas window display.
📍 You’ll find IWC Schaffhausen UK at 138 New Bond Street, London W1S 4RF
🚇 Nearest station is Bond Street.
7. Burberry
Burberry has installed a charming Christmas scene in the window of its New Bond Street store, complete with Christmas trees, festive knights in armour (because, why not?), and a knight riding a sled in the snow. And naturally, everyone is kitted out with the finest Burberry garms.
📍 You’ll find Burberry at 21-23 New Bond Street, W1S 2RE.
🚇 Nearest station is Bond Street.
8. Rolex
A dazzling array of circles, stars and presents hastaken over the exterior of the Old Bond Street Rolex store, shining at night in shades of gold and white. They’ve also framed each of their windows and the entranceways with glimmering festive foliage for even more Christmas spirit.
📍 You’ll find Rolex at 34 Old Bond Street, W1S 4QL.
🚇 Nearest station is Piccadilly Circus.
9. Pretty much all of Bond Street
Honestly, at this point, you might as well just go for a stroll down Bond Street! Almost every shop along the globally-famous shopping street has been festooned with festive decor, with Christmas window displays stretching along both sides of the road. As if that wasn’t enough, shining down from above, you’ve got the royal-ly good Bond Street Christmas lights. Get those cameras ready!
🚇 You’ll find Bond Street within easy access from Piccadilly Circus, Green Park, and Bond Street.
10. Selfridges
Selfridges has dotted the windows of its store with some lovely Christmas trees and sparkling lights and transformed the exterior of the store into the iconic Disneyland castle. The display is completed by a display that shows Tinkerbell flying around and dusting magic over the shop’s walls. But that’s not all! Each of the store’s windows has been taken over by a scene from a classic Disney film, such as Lady and the Tramp, 101 Dalmatians, and more.
📍 You’ll find Selfridges at 400 Oxford Street, London, W1A 1AB.
🚇 Nearest stations are Marble Arch and Bond Street.
11. Hamleys
Credit: @hamleysofficial, via IG
Hamleys is once again enchanting passers-by with its annual Christmas window displays. They’ve pulled together a selection of stuffed toys that you can find for sale in their store, and plonked them down into a snowy winter vista. You’ll also find a Christmas day scene by the fire, and a sneak peek at Santa’s sack – absolutely full to the brim with toys and gifts”
📍 You’ll find Hamleys at 188-196 Regent Street, London, W1B 5BT.
🚇 Nearest station is Oxford Street.
12. Leadenhall Market
Rather than giving you one single store to wander past, why not send you to an area full of festively festooned stores and venues? Leadenhall Market has had its annual Christmas makeover, and the businesses inside have also been decorated with charming Christmassy touches. Ooh, and they’re also promising snow twice a day throughout the festive season!
📍 You’ll find Leadenhall Market on Gracechurch Street, EC3V 1LT.
🚇 Nearest stations are Monument, Fenchurch Street, and Bank.
13. How Matcha!
One of London’s many matcha shops has decided to complement its pretty-as-a-picture drinks with a stunning seasonal makeover. How Matcha! has teamed up with ‘the Banksy of flowers’, florist Warren Bushaway, for a gorgeous floral display that transforms their Marylebone shop into a wrapped-up Christmas gift.
📍 You’ll find this particular How Matcha! at 47 Blandford Street, W1U 7HQ.
🚇 Nearest stations are Bond Street and Baker Street.
So there you have it – a roundup of the best Christmas window displays this year. What are you waiting for? Get out and have a gander at them for yourself. Don’t forget to snap some pics!