Let the funshine at Malibu’s summer pop-up.
After what felt like an eternity in a winter lockdown, followed by the rainy month of May, some of you may require a refresher on how to summer again. Worry not, as Malibu’s #LetTheFunshine event at the Truman Brewery in Shoreditch is the perfect reminder. Home to the ultimate summer activation, this cocktail-fuelled “Summer” pop-up is guaranteed to transport you to paradise.
Upon entering the #LetTheFunshine space, guests will be presented with a free can of Malibu to kick off the day. Pick your favourite flavour—pineapple, cola or piña colada—and head towards the immersive photo stations. Here, guests will be transported to their dream summer scenarios, inspired by different Malibu cocktails!
Each photo station, or ‘hut’, will spotlight a key summer moment so you can relive your favourite holiday memories! First up you’ll be whisked away to the waterside with the help of some fun props. No pool, no problem.
Next, you’ll get to relax in your element at a typical summer barbecue. Get behind the coals and cook up a storm at this interactive photo station, as you take a snap that is straight up fire. And finally you’ll explore Malibu coconut and watermelon moments, brought to life with some cool 4D magic!
Once you’ve journeyed through your favourite summer scenarios, head on over to the Tiki Trailer Bar to simulate the feeling of sipping on a cold cocktail at the beach. While nobody can promise you the chance to work on your tan in Costa del Shoreditch, Malibu can still deliver the true taste of summer. Sip on a Strawberry Spritz, a Passion Fruit Daiquiri, or a good old Malibu Pina Colada, before getting a shot behind the bar’s photo wall. (You won’t be short on content for your Stories, that’s for sure.)
Of course, summer doesn’t end once you leave the pop-up – in fact, it will have only just begun. Every #LetTheFunshine guest will leave with a redeemable voucher for a free piña colada at any UK Revolutions Bar, valid between July 8-14 (excluding July 11), in celebration of National Piña Colada Day. Plus, when you share your #LetTheFunshine experience photos (as we said, there’ll be lots of them), you’ll be in with a chance of winning a table at a Revs Summer Brunch event in August. Be sure to use the hashtag and tag @MalibuRumUK and @RevolutionsBars on Instagram, or @MalibuUK and @RevolutionsBars on Twitter.
#LetTheFunshine kicks off in London’s Truman Brewery on June 30 and runs until July 4.
#LetTheFunshine is an 18+ only event. Challenge-25 will be applied upon arrival. Multiple Covid safety measures will also be in place throughout. All staff working at the event will be tested each morning, social-distancing will be in place in accordance with government guidelines, hand sanitiser will be available throughout the experience, and everyone coming through the experience will be asked to check in via the NHS Track & Trace app.