This Pastry Shop Has A Flair For Seriously Fancy Eclairs

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Maitre Choux

Maitre Choux’s pastries are pretty as a picture, and damn delicious to boot.

There are many ways to find your joie de vivre in London, but few are as tasty as this one. Maitre Choux, being as French as camembert and Gérard Depardieu, know how to whip up eclairs. And sacré bleu, these are some mighty fine eclairs!

Maitre Choux
Photo: @maitrechoux

Maitre Choux is the creation of pastry pro Joakim Prat. As if making delicious eclairs isn’t enough, he also happens to look like this:

Maitre Choux
Photo: @joakim.prat

Don’t let the pretty packaging fool you – Joakim’s talent has earned him three Michelin stars for his dessert-making nous. But still, look at him.

Maitre Choux
Photo: @joakim.prat

He’s almost as pretty as his eclairs. Almost.

Maitre Choux
Photo: @maitrechoux

Pastry perfection ensures the eclairs are crispy on the outside, but soft on the inside. Once baked, the pastries are stuffed full of as much cream as they can possibly hold. Whilst that may sound naughty, we’ve been to one of Maitre Choux’s masterclasses, and squirting all that cream in there isn’t easy. Stop snickering back there!

Maitre Choux
Photo: @maitrechoux

Fashionably French eclairs emerge in every colour imaginable.

Maitre Choux
Photo: @maitrechoux

They come with some extravagant toppings, too. In fancifying these eclairs, Maitre Choux uses meringues, chocolate shards, and sparkly gold leaf.

Maitre Choux
Photo: @maitrechoux

The culmination of these efforts is flavours such as Tahitian vanilla & pecan, Persian pistachio, Spanish raspberry, and hazelnut & milk chocolate. They’ll provide you with all the cream-filled pastry you can handle, no doubt about it.

Maitre Choux
Photo: @maitrechoux

You can find Maitre Choux handing out their elegant eclairs in Soho and South Kensington. But will you actually eat the eclair, or simply marvel at its beauty? Oh, like I even need to ask…

Location: Find their Soho branch at 60 Dean Street, W1D 6AW, nearest station is Leicester Square. Out west, you’ll see them at 
Opening hours: South Kensingon: 8am-8pm (Monday to Friday), 10am-8pm (Saturday and Sunday). Soho: 10am-10pm (Monday to Thursday), 10am-12am (Friday and Saturday), 10am-8pm (Sunday).
Price: vary slightly from eclair to eclair, but they’re all roughly £5. Alternatively, you can pick up a bag of mini chouquettes for £3.50, but these won’t have the fancy flavours or toppings.
More information: head to their website.

Featured image: @maitrechoux

Explore some more deliciously extra spots:

🌸 The Pinkest Cafe In Town
🍴 Mayfair’s Most Beautiful Restaurant
🍫 Brick Lane’s Most Instagrammable Hot Chocolates

Alex Landon

Alex Landon

Although Alex spent most of his life in Somerset and Durham, London is (almost) in his name, so he relocated to the capital and fell in love with it. Now going by the moniker 'Secret Landon', you'll find him eating all of London's street food, lost in a bookshop, or shouting at his beloved ice hockey team, the Minnesota Wild.