With Dry January drawing to a close, there are no doubt plenty of people eagerly awaiting their next drink to reward themselves for a month off the stuff. However, there are sure to be plenty of other people enjoying their newly alcohol-free life, or looking to be more mindful about their drinking through the year. More and more non-alcoholic alternatives have hit the market to satisfy the increased demand of recent years. Gone are the days of water-y tasting alcohol substitutes. And now there’s even going to be a whole pub from non-alcoholic beer producers, Lucky Saint.
Yup, that’s right. They’re already the “#1 independent alcohol-free beer brand in the UK” (in their own words). And they’re easily one of the most common alcohol-free option in a pub. So, now it’s time for a pub of their own. And they’re keeping things simple, so you know exactly where you are when you’re drinking at ‘The Lucky Saint‘. The pub is due to open in March, in Marylebone, taking over the site of the shuttered The Mason’s Arms.
So, why are Lucky Saint opening a pub?
The decision started when the brand first started looking to move their offices. They considered the possibility of renting the upper floors of pubs to use as offices. Then they considered renting a pub, and using the upstairs space as a pub. And that’s where the idea kicked off. A Lucky Saint pub just made sense.
The team were also taken with the story of a much-loved Marylebone institution, The Mason’s Arms. The pub had sadly laid vacant since before the Covid pandemic, and the public clearly hankered after a pub returning to the spot. They’ve taken over the space, and are now using it to open what they call “a pub for our times.” Expect the best-tasting Lucky Saint pours, and plenty of other delicious non-alcoholic options to boot.
Does that mean there’s no alcohol at all?
While The Lucky Saint is promising to stock “the best of all non-alc,” they also want to ensure anyone can enjoy themselves. As such, they’ll be serving alcoholic beverages alongside their non-alc and lo-alc options. They’ll also be keeping you well fed on your visit with re-imagined pub classics. They’re not shying away from being a proper boozer; they’re just offering much more choice across the low-and-no-ABV spectrum. It’s truly set to be a welcoming place for any type of drinker.
The Lucky Saint is set to open in March, at 58 Devonshire Street, Marylebone, W1W 5EA.