A brand new, but incredibly strange, experience opens in London today for one day only. The ‘Loo With A View‘ as it’s been dubbed by the operators, is a limited time experience that treats a select few Londoners to 360-degree views of London’s iconic cityscape. In a loo. Attached to a crane. Dangling over the Thames. And, oh yeah, it’s a fully functioning bog too – I guess if you get nervous being suspended so high in the air you’ll be happy for that…
Of course, we had to go along and check it out for ourselves. It sounded too strange to pass up the chance!
So, the obvious question on everyone’s lips: why is a functioning toilet being dangled above the river – with people in it? And no, it’s not some kind of strange Jackass experience or recreation.
Instead, it’s a big ol’ advertising campaign courtesy of Domestos, in partnership with London In The Sky, to launch their new Domestos 360 Power Foam. 360° views of London (from a loo) ten storeys above the Thames, taking in breath-taking views of the Gherkin, O2 Arena, Walkie Talkie and more, reflect the new products ability to clean “even the hardest to reach places with its 360° technology”.
Event partner London In The Sky said of the ‘Loo With A View’:
“When we heard Domestos wanted to raise a toilet 100ft in the air to launch its new product, we knew we were the people for the job! The number one question we get asked at our events is ‘but how do you use the loo!?’ So, this was a fun way to address that question with the launch of Domestos’ 360 ̊ Power Foam. We hope that consumers have as much fun as we have had when they experience The Loo with a View for themselves.”
The experience takes five minutes – and at the top visitors are encouraged to ‘spend a penny’ if they dare. Yup, you could have a loo break high above the Thames. But that feels like a lot of pressure to me, and I don’t personally do well in the bathroom under pressure! I guess the advertising isn’t just for the 360° metaphor, but also to show off how well they can get the smell out of the enclosed space!
Unfortunately the free experience is now completely sold out – but head down to Trinity Buoy Wharf to see it in action. Maybe someone will chicken out and you can step in to save the day!