London, objectively, is a damn beautiful place – particularly in the sunshine we’re enjoying this week. But if you asked someone to name the most picturesque place in the whole world, they might pause for thought.
Now, you won’t need to ponder for too long, as this handy study has done the work for us. And it’s only gone and found London to be at the very top of that list.
Cash gurus Money.co.uk crunched the numbers and found that London’s stunning architecture and perfect green spaces have worked in its favour, making it the most picturesque location in the world.
Coming in with a “picture-perfect score” of 9.83, London saw off stiff competition from the likes of Dubai (9.77) and Paris (9.74) to clinch the top spot. Still, France’s capital will always have the acclaimed “City of Love” title, so I’m sure they won’t mind too much about this result!
These scores were calculated by finding out which places made up the most traffic on Instagram, TikTok, and YouTube.
London happened to be the most popular destination across the three platforms, amassing 150 million posts on Instagram that mention the city, over 28 billion views on TikTok and more than 150,000 searches on YouTube. Money.co.uk praised London for its culture and history, as well as the modern feel.
Our number for TikTok may seem particularly massive, but it’s actually only the fifth-largest in the study: Dubai dwarfed London’s total with a eye-watering 65.8 billion views.
Alas, we’ll take the overall victory and perhaps our TikTok clout will prove victorious in a few years!
Here’s the top 10 most picturesque destinations from the study:
Read the study in full here.