Jollibee have perfected the art of FFC (Filipino Fried Chicken).
When it comes to fried chicken, we’re a discerning bunch (see The Chicken Connoisseur for more on this). So the hungry and curious alike will most likely be drawn to Filipino fried chicken shop Jollibee, which opened in Earls Court over the weekend. Whilst the capital is pretty well stocked with finger-licking outlets already, this one has caused a fair bit of excitement.
That’s putting it mildly, as the hype around this place has been off the chart. When Jollibee opened their first European restaurant in Milan earlier this year, people queued for nine hours to get inside. London, naturally, managed to top that, with a quick Instagram check revealing a queue of people camped outside the shop overnight in order to be the first through the doors – some of them holding the fort for a frankly staggering eighteen hours. Now that is dedication to tenders.
From far and wide, they came for Jollibee’s crispy fried chicken – known as Chickenjoy – which has won plaudits wherever it appears. Far from being a one trick pony, they also offer a range of burgers and Italian-inspired dishes. For instance, their oddly sweet-but-inviting spaghetti boasts no less a fan than the late Anthony Bourdain, who proclaimed Jollibee “the wackiest, jolliest place on Earth”.
If you needed further evidence of their offbeat happiness, witness their relentlessly cheerful mascot, who maintains a pretty active lifestyle:
The thought of being envious of a person in a giant insect costume had never crossed my mind before, but hey, life’s a funny old game…
Location: 180-182 Earls Court Road, SW5 9QG. Nearest station is Earls Court. See it on Google Maps.
Opening hours: 8am-11pm, seven days a week
Price: one chickenjoy with a side and a drink comes in at £4.
Featured image: @jollibee