Jollibee have perfected the art of FFC (Filipino Fried Chicken).
It’s been a banner week for fried chicken fans. Following hot on the heels of news of London’s chicken nugget festival comes the announcement that Filipino fried chicken shop Jollibee will be opening their first London outpost in October. Whilst we’re pretty well stocked with finger-licking outlets already, this one is set to cause a fair bit of excitement. Make no mistake, people love this chicken.
For context, when Jollibee opened their first European restaurant in Milan earlier this year, people queued for a frankly staggering nine hours to get inside. Meanwhile, UK fans of the franchise created a fake Facebook page for a Leicester Square location, aiming to drum up support for an opening. Such was their dedication to tenders. Their efforts have borne fruit (though not in Leicester Square), as Jollibee will open in Earls Court this autumn. This also portends the arrival of their relentlessly cheerful mascot, who maintains a pretty active lifestyle:
Jollibee’s crispy fried chicken is the main draw, having won plaudits wherever it appears. No one trick pony, they also offer a range of burgers and Italian-inspired dishes. For instance, their spaghetti boasts no less a fan than the late Anthony Bourdain, who proclaimed it “the wackiest, jolliest place on Earth”. There’s no word yet on whether their Filipino fast food dishes are making the journey to the UK, but one thing’s for sure: this is fried chicken to get jolly about.
Find Jollibee at 180-182 Earls Court Road, SW5 9QG, when it opens this October.
Featured image: @jollibee