Imminence has arrived at Bloomberg Arcade with a strong message.
The evermore urgent need to address climate change is never out of the news these days, and such is the acute awareness around it that it’s even started to influence London’s choice of Christmas lights. New to the city, and aiming to push the issue even closer to the forefront of our minds, is Imminence, a colourful visual projection that’s now in place at the Bloomberg Arcade.
The 50-metre long projection unfurls throughout the centre of the Arcade, laying down a mesmerising carpet of flora, fauna, natural scenes, and threats to global ecosystems. Imminence depicts deforestation, coral bleaching, rising temperatures, melting sea ice, and even bee extinction, in a dramatic reminder of the ongoing threats to the natural world – and by extension, human existence.
It’s been commissioned by Bloomberg Philanthropies, who roped in a rather talented bunch to put it together. Artichoke – best known for being the creative team behind Lumiere festival – have produced the work, which was designed by NOVAK in collaboration with textile designer Hazel Dunn, and sound artist Ed Carter, who provides the soundscape for the projection.
Imminence is just the latest in a series of climate-focused artworks brought to London by Bloomberg Philanthropies – they also helped bring Olafur Eliasson‘s poignant melting blocks of polar ice to town last year. It’ll be in place until January 10th, 2020, and hopefully the ‘gram-friendly nature of the work also means you’ll see it all over your social media feeds too. This is one of those scenarios where the gravity of the message means that it’s very much the more the merrier, so go check it out and get inspired!
Featured image: @novakcollective
Also published on Medium.