HP Sauce Have Added Big Ben’s Scaffolding To Their Famous Labels

Big Ben’s sexy scaffolding has been added to HP Sauce bottles.

As you probably know, Big Ben (yes, alright, the Elizabeth Tower, gawwd) got significantly less handsome back in 2017, when he was swaddled in scaffolding in preparation for some Major Works. However, in a show of solidarity, the iconic HP Sauce labels have just undergone the change, too.

The edit coincided with Big Ben’s 160th anniversary — and now HP Sauce bottles show the London landmark in its current state: covered from head to toe in scaffolding.

(See also: The History-Making Woman Who Raced Big Ben’s Bongs And Won)

 

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I drew some stun scaffolding over Big Ben on the iconic HP brown sauce label. If you look super carefully you can even see the teeny builders having a little build on the clock. Another cutie idea from @wonderlandcomms to keep the London skyline true to life. The HP folks are keeping the new labels on until the real scaffolding comes down in 2021. #hpsauce #bigben #packagingdesign

A post shared by Dandan (@danielwhitelegge) on Jun 1, 2019 at 4:46am PDT

The labels are set to stay until the works are done, which we’re told will be sometime in 2021.

Here’s the HP Sauce label before its glow…down(?):

 

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A post shared by PAUL WITHAM 🌍🌐🌏🌐🌎 (@paulwitham) on Jun 6, 2019 at 9:45am PDT

FUN FACT: the brown sauce got its name as there were rumours it was once served to hangry politicians inside the Houses of Parliament. (HP = Houses of Parliament, just #ICYMI).

You can’t deny that it’s clever marketing – but one man has even bigger ideas for the brand…

 

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A post shared by Philip Carter (@canarycarlo) on May 16, 2019 at 11:17am PDT

Images: HP/Heinz