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HP Sauce Have Added Big Ben’s Scaffolding To Their Famous Labels

Georgie Hoole Georgie Hoole - EXECUTIVE EDITOR

HP Sauce Have Added Big Ben’s Scaffolding To Their Famous Labels

Big Ben’s sexy scaffolding has been added to HP Sauce bottles.

As you probably know, Big Ben (yes, alright, the Elizabeth Tower, gawwd) got significantly less handsome back in 2017, when he was swaddled in scaffolding in preparation for some Major Works. However, in a show of solidarity, the iconic HP Sauce labels have just undergone the change, too.

The edit coincided with Big Ben’s 160th anniversary — and now HP Sauce bottles show the London landmark in its current state: covered from head to toe in scaffolding.

(See also: The History-Making Woman Who Raced Big Ben’s Bongs And Won

The labels are set to stay until the works are done, which we’re told will be sometime in 2021.

Here’s the HP Sauce label before its glow…down(?):

 

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FUN FACT: the brown sauce got its name as there were rumours it was once served to hangry politicians inside the Houses of Parliament. (HP = Houses of Parliament, just #ICYMI).

You can’t deny that it’s clever marketing – but one man has even bigger ideas for the brand…

 

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Images: HP/Heinz


Also published on Medium.