Following a successful stint at the Outernet last month; the capital’s most controversial coffee shop will, once again, be temporarily opening its doors in London for a day of caffeine, curse words, and… condoms (but more on that later, folks).
Flat White or F*ck Off does what it says on the tin, really. There’s just one item on the menu (and it doesn’t take a rocket scientist to work what it is). And if you don’t order that very specific item, you’ll be – in no uncertain terms – told where to go.
Flat White or F*ck Off
This rather revolutionary coffee shop concept came about courtesy of marketing maestro, Rory Sutherland. Having had enough of the over-personalisation of coffee orders, he joked about creating a coffee shop that only served flat whites, making the approach to coffee ordering far simple and speedier. The concept was then brought to life by Charlie Hurst (graphic designer), Tom Noble (creative entrepreneur), and Lucia and Will Sudlow (brains behind Ask The Impossible agency). And, well… the rest is history.
This weekend, Flat White or F*ck off will be setting up shop on the South Bank, serving up perfectly poured flat whites (with a few profanities along the way). No milk alternatives, no syrups, no size options, not even a menu. You don’t fancy a flat white? Well, the answers in the name, folks. And seeing as it’s almost Valentine’s day, the team will also (very generously) dishing out limited-edition branded condoms with every flat white. Who said romance was dead, hey?
Flat White of F*ck Off will be serving up coffee and curse words at Chealsons Coffee Bankside today (February 12).