To celebrate the festive season, Grosvenor Square has once again transformed into the Ever After Garden: a beautiful space filled with a sea of illuminated white roses. The Ever After Garden returned to Mayfair on November 23. Visitors are able to dedicate pre-planted roses to loved ones they have lost – and the cost of each rose will help to raise funds for The Royal Marsden Cancer Charity.
Designed by Anya Hindmarch and Camilla Morton, in memory of their friend and top Production Designer Michael Howells, the Ever After Garden first appeared in 2019 as a stunning and peaceful way to commemorate the people we have lost. Since launching, The Ever After Garden has raised over £250,000 for Royal Marsden Cancer Charity. The installation has been developed by Culture Creative, the same award-winning design team behind Christmas at Kew Gardens.
Seeing The Ever After Garden
After a year away in 2020, due to the national lockdown, the Ever After Garden returned to Grosvenor Square 2021. Over 25,000 flowing roses filled the space, with each holding their own story and dedication to a loved one. From December 1-23, the beautiful sight cast its warming glow through central London. This year, the garden opened a bit earlier, on November 23, allowing well-wishers and visitors more time to view the beautiful and tranquil sight. The garden will be open each day from 3PM – 9PM until December 20.
Said Antonia Dalmahoy, Managing Director of The Royal Marsden Cancer Charity:
“I am so pleased that the Ever After Garden has returned to Grosvenor Square. This time of year can be difficult for many, so we hope the Ever After Garden is somewhere people can come together to remember lost loved ones, as well as a space where they can feel a sense of hope and community. The dedications made by the public will help support The Royal Marsden’s work, which improves the lives of cancer patients worldwide. I’d like to thank Anya Hindmarch, Camilla Morton, Grosvenor UK Property and all those who have so generously supported the creation of this beautiful space.”
Entrance to the garden is free for all. Anyone is able to contribute to the installation by adding a personal dedication to one of the illuminated, white silk roses in honour of a loved one, for which here is a suggested donation of £10. Visitors can write dedications in person, or submit them online.
Find the installation from November 23 – December 20, at Grosvenor Square, Mayfair, W1K 2HP.
Also published on Medium.