A bakery with a ballpit? Doughnut Time World is making it happen…
You’ve got to hand it to the folks over at Doughnut Time, they certainly know how to make a splash. The Aussie aces have been serving absolutely ripping doughnuts in London since 2017, and for their new trick, they’ve surpassed even their usual levels of extra-ness. Clocking in at a ‘Wildly OTT’ on the extra scale, Doughnut Time World is a whirlwind of doughnuts and Insta-ready decor – which naturally means we’re wild for it!
If there’s a point of exhaustion for cheery immersive experiences, then we haven’t quite hit it yet. Doughnut Time World – billed as a “giant pop-up playground for adults” – is a total sensory overload, boasting such contraptions as a doughnut rope swing, a doughnut wall, and even a Doughnut Time swimming pool, complete with diving board and neon-lit balls. And that’s before even mentioning the neon-lit wall that wouldn’t be out of place in God’s Own Junkyard, and a shockingly yellow “chill zone”.
I need a lie down just looking at it, quite frankly. Which is perhaps why the brand’s entire doughnut range will also be on hand, to lull you gently into a sugar coma during which you can recover from all the swinging, ballpit-diving, and ‘gramming you’ll no doubt be doing.
It’s considerably more than your average bakery. In fact, I imagine it’s like receiving a glorious, sugary slap in the face -and I absolutely love it!
Also published on Medium.