Dopamine Land, London’s happiness-inducing immersive experience, has been keeping the capital smiling since early summer 2022, and now, due to popular demand, they’ve extended their stay in the city yet again until February 13. That’s my frown turned upside down.
Dopamine Land will continue to radiate those feel-good vibes you’ve seen splashed across your socials, combining traditional media and innovative technology within enchanting interactive rooms. If you’ve previously visited, it’s time to brush off any negative vibes and head there again, as there’s been a few changes over the last few months. Here at Secret London, we can’t get enough of Dopamine Land’s fun rooms, and we’ve been a few times ourselves.
What can you normally expect at Dopamine Land?
Away from Halloween, the experience takes place on Old Brompton Road in South Kensington, just around the corner from the Natural History Museum. Colourful installations, visual effects and moving projections all conspire to create a ‘world of happiness‘ at Dopamine Land; the series of unique and enchanting rooms include a pillow fight room, a digital forest, and a ballpit – to name just three! Here, you get to relive the joy of childhood imagination, unbridled from the confines of realism. We checked it out ourselves and we bloody loved it.
As you make your way through the experience, there are dedicated photo zones, so you can immortalise your time at the multisensory museum – a gift that keeps on giving some might say, as you’re sure to look back with a smile long after you’ve left the building. In the last year, Dopamine Land has been an absolute hit with visitors, and tickets sell fast to the event, so get yours soon! We can’t be held responsible for any sad faces as a result of missing out…