London’s favourite brewery, Beavertown, have been inspired by the oft-told story of Picasso paying for a meal with a doodle on a napkin, and they’re offering you the chance to do the same. Or, at least, to pay for a pint. Not quite a full meal. On September 3 and 4, across London, special beer mats will be on offer for anyone to scratch out an out-of-this-world doodle in exchange for a refreshing pint of Beavertown’s lager, Bones.
It doesn’t matter if you’re a proper da Vinci, or if even you have a hard time figuring out what it is you’ve drawn (is it a butterfly? Or a hot dog?). Anyone can exchange their beer mat doodle for a free beer. Taking inspiration from the brewery’s new “Out of this World Beer. Drank on Earth” ad campaign, they’re asking for equally out of this world doodles. It could be a moonscape, an astronaut, a spaceship, or an alien abduction. It’s up to you.
Beavertown’s Creative Director, Nick Dwyer said:
“I love this project because literally anyone can draw if they have a pen. Drawing, doodling, sketching – it’s great for the brain, and should absolutely be used as currency in the event of nuclear annihilation… because then I could be king. Failing that, using it to pay for our beer is also good!”
The beer-for-doodles exchange is running in pubs in Shoreditch, Finsbury Park, Chiswick, Islington, Greenwich, and Tottenham. Each pub only has a select number of pints to give out, and beer mats to doodle on, so head down quick to your nearest participating pub.
Trade a doodle for a pint at these venues:
- Old Blue Last, 38 Great Eastern Street, Shoreditch, EC2A 3ES
- The Roebuck, 122 Chiswick High Rd, Chiswick, W4 1PU
- Faltering Fullback, 19 Perth Rd, Finsbury Park, N4 3HB
- Trafalgar Tavern, Park Row, Greenwich, SE10 9NW
- Valderramas, 163 Upper Street, Islington, N1 1US
- The Queens Head, 64 Theobalds Rd, WC1X 8SF
- Corner Pin, 732 High Road, Tottenham, N17 0AG